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Mike Essex
Mike Essex specialises in digital marketing and everything search. A recent project of Mike’s was featured on BBC News, Radio 5Live and the Times here in the UK, whilst also featuring on USA Today and ABC News in the US. He will be writing throughout the month about digital marketing and much more...
Blog Posts, Videos and More
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- Brand
- 16th May 2013
- 1 Comment
The Death of Corporate Brands and Personal Brands (SMX London 2013)
Social media has changed rapidly over the last five years. More and more brands have taken to social, the privacy of our information has drastically reduced and people are more willing to share information. This creates interesting problems and means ultimately the days of separating our “personal brands” from the businesses we work for is ending. So what does that mean for people and businesses? -
- News
- 15th May 2013
- 1 Comment
Over 240 Tips From Day One of #SMX London 2013
If you couldn’t make it to SMX London today, missed a session or just want a recap for all of the talks we’ve compiled our top tips from everything below. Myself and Anna Lewis attended all of the sessions so we hope you enjoy our write-up. You can also find slides from both our SMX talks on Koozai.com tomorrow. -
- SEO
- 15th May 2013
- Comment
78% of CMO's See Custom Content As The Future Of Marketing (Infographic)
It’s Guest Post Time!The above is just one of the great statistics in our guest Infographic this time from Demand Metric. It’s not just managers who love content either, in fact 70% of customers said they felt closer to a company as a result of content marketing
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- Brand
- 8th May 2013
- 4 Comments
12 Ways To Be More Creative and Innovative
Finding ways to become more creative is one of the biggest advantages you can give yourself at work. But you can’t just be creative like that, and coming up with creative ideas on the spot is really hard to do. And actually, if you want to become more creative, there’s processes and ideas that you have to start thinking about weeks in advance. You have to change the way that you approach work to give your mind the freedom it needs to come up with these creative solutions.
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- SEO
- 1st May 2013
- 8 Comments
14 SEOs Reveal Their All Time Favourite Tools
With so many SEO tools that come and go, what are the tools that have stood the test of time and are still being used today? We asked the Koozai team to tell us which tools they still love with all their hearts and why they love them. We also want to hear all about your favourite tools in the comments. -
- Paid Search
- 30th Apr 2013
- 1 Comment
Why Paid Search Isn't Just For Big Budgets (Plus 9 AdWords Alternatives)
I like big budgets and I cannot lie but when a client walks in with an itty bitty budget I get intrigued. Because paid search isn’t just for huge budgets and nor is it is case that those who spend the most get the best results. So in this slide deck, which I presented at On The Edge, I look at why Paid Search is for any budget not just the big ones. -
- Paid Search
- 24th Apr 2013
- Comment
26 Creative Ways To Split Test PPC Adverts (With 8 Bonus Ideas)
It’s Guest Post Time!Testing is a fundamental part of PPC advertising, especially if you want to discover new ways to save money on your adverts and improve your Click through Rate. If you’ve always wondered what types of test you can try then today’s infographic from Avalaunch Media is a fantastic place to start.
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- SEO
- 19th Apr 2013
- 4 Comments
86 Billion Free Tools: Why Your Brain Is The Best Tool Of All (#ionsearch 2013)
Today at the 2nd ever ionSearch event I spoke about why although tools are amazing things they can also hold us back and stop us from achieving truly creative work. Over 70 slides I picked apart the reasons we love tools and highlighted lots of ways to make you more creative and work smarter. -
- News
- 17th Apr 2013
- Comment
Ten Free Digital Marketing Videos You May Have Missed
Over the last year and a half we’ve put together over 100 free digital marketing videos on everything from Analytics to SEO, PPC to Social, Content to Brand Management. To celebrate reaching over 200,000 views of those videos we’ve compiled ten videos that you may have missed which provide insights in to recent marketing developments. -
- Social Media
- 10th Apr 2013
- Comment
The Whys, Whats, Wheres and Whens of Video Marketing
Hi. I’m Mike Essex, and today I’m going to look at the whys, the whens, the hows, the whats and the thens of video marketing. Why should you do video marketing? Well over the last few years people have spent so much time saying, “You’ve got to do content. You’ve got to make as much content as you can. You need a blog. You need to write content. Do it.” That’s been really interesting. and it’s allowed businesses to expand the amount of information they put out there and the way they interact with people.
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- Social Media
- 10th Apr 2013
- Comment
How Job Seekers And Employers Are Connecting Online (Infographic)
It’s Guest Post Time!There’s no denying the role that social media can play in helping you find your next job or the ideal candidate for a role. The below Infographic from Onlinecolleges.com shows some of the key developments including that 92% of employers have used social media for recruitment.