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For our 11th Koozchat we returned to one of our most discussed topics – Content Marketing – with a specific look at its past, present and future. Lots of you got involved, sharing 77 pieces of advice on how to create content, making SEO & Content work together, measuring results, and more. Take a look at what was discussed.
Last month I looked at why we deleted 900 blog posts and how that helped us. The key message we discovered was that old content can work against you and that a spring clean is never a bad thing. In that post I identified the ways in which old content could be affecting user experience and today I’m going to look at how your archives could cost you a lot of money.
For our 10th Koozchat 23 people answered questions about Link Building & Cleaning. This included a discussion about when to “nofollow”, finding new link building opportunities and assessing the quality of a link profile. We’ve compiled the entire chat below.
There’s never been a better time to get started with SEO, thanks to years of research and best practice coupled with greater freedom and budgets for those working on online marketing projects. Yet the hardest thing is knowing where to start and that’s why our blog post today couples together five slidedecks that will help you to get started on the right track.
Six months ago we made one of the biggest changes we’ve ever made to Koozai.com, and also potentially the most riskiest – we removed 30% of our content.
Here’s how we did it in a safe and controlled way and why we’re recommending you do the same.
In previous Koozai TV videos we’ve explained the reasons behind needing to monitor your brand and to identify all the times you’re mentioned online and on social media, whether that be positive or negative, as well as how to engage with those mentions. But what we haven’t looked at before are the best paid and free tools in order to actually see what people are saying about you and find those mentions in the first place. So today’s video is going to do just that. We’re going to go through four separate paid tools that we’ve tested internally, and five tools that won’t cost you anything, that do similar results. Then we’re going to compare the two.
With so many different directions to head in it can be hard to prioritise one marketing channel over another. Thankfully the below Infographic from WebDAM compiles the latest research on content marketing, email marketing, SEO, PPC, Social Media and more, giving a quick insight on where you should invest your time this year.
Yesterday we held our most successful #koozchat to date, with 33 participants discussing how Content Marketing is going to evolve over the next 12 months. Including the future for guest blogging & reviews, the most effective tactics for 2014, the effects of Google Hummingbird and how to create content for boring industries.
Every client has different needs and goals and no two pieces of content will meet those requirements in the exact same way. To help with this today’s infographic from Copy Press offers a clear look at how you can tie every step in the creation of content together in a way that makes your clients happy.