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Hi, there. Today we’re just going to briefly look at a few tips for creating Meta data for your website. The first thing to think about is what Meta data is. The papers will have you thinking it’s all this sort of Snowden-based stuff and really exciting, but actually it’s information about information or data about data. So it’s an HTML or XHTML element which tells Search Engines and anybody else who’s interested what your site is about, so what the information you’re providing is about.
Meta data is only one piece of the SEO jigsaw, however it is a pretty big and important part. Getting it wrong or being lazy will hold you at a disadvantage to your competitors, and hinder your ability to rank well for targeted search terms.
Discount sites offer their service to just about any and every trade under the sun. Everyone loves a bargain, and these companies have cleverly capitalised on this; offering deals on all manner of products and services for sometimes more than a 70% reduction, while taking their slice of the pie as the middle man. But what do they really mean for your business?
Hi there. Today I’m just going to briefly talk about five tips for writing a marketing email to get the best out of your email campaigns.
If you aren’t already using scripts on your AdWords account, you probably should be. Not only could they save you a wedge of time, increase accuracy and provide an easy way to create reports, they can be tailored to report on almost any aspect of your AdWords account.
In this day and age your potential customers spend their days being bombarded by marketing message after marketing message; sources reckon 3,000-30,000 per day in fact, many of these in the form of email. The average UK email user may receive 416 commercial emails per month!
Conversion Optimisation is a hot topic when it comes to increasing sales and sign ups on your website via SEO and it also works great for Paid Search campaigns. In this post we look at specific ways it can increase your conversions through Google AdWords, which will in turn help reduce your Cost per Conversion.