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Laura Phillips
Laura has experience of SEO, PPC and Social Media both in-house and within an agency environment. Having worked across a variety of industries from travel to law, and retail to education she is always looking for new and innovative ways to improve the search and social visibility of her clients across various platforms.
Blog Posts, Videos and More
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- SEO
- 2nd May 2013
- 6 Comments
How To Create An Effective 404 Error Page
The 404 page is an important, but much overlooked and unloved part of many websites. What is it for? How do you create one? Does anyone care? In this post we aim to explain all these things plus give you some brilliantly unusual examples to inspire you. -
- Social Media
- 17th Apr 2013
- 4 Comments
3 Common Social Media Mistakes (And How To Avoid Them)
Hi there. Today I just want to talk briefly about three common mistakes in social media strategy. Lots of companies these days have social media profiles in one form or another, be it Twitter, Facebook, Google+, and many, many more. They don’t necessarily know why they’ve got it. They’ve just been told they probably should.
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- News
- 8th Apr 2013
- 1 Comment
What Is Google Now And Why Should I Use It?
Ever at the forefront of innovative technology, it originally seemed that Google had decided to take on Apple’s Siri with Google Now, thought briefly to be their own mobile voice assistant. However the plot thickens, and it seems there is much more to Google Now than that as we’ll investigate today. -
- Social Media
- 11th Mar 2013
- 12 Comments
Effective Use of Social Media as a Customer Service Channel
Most companies, especially SMEs, recognise the importance of customer service. We can’t afford to lose business, especially with the economic climate the way it is at the moment. Every user is important, and companies need to be pro-active in not only their customer acquisition but also in their retention. -
- Social Media
- 5th Feb 2013
- 7 Comments
Facebook Graph Search - What It Means For You & Your Business
In this article I aim to give you an overview of what Facebook Graph Search is, what it means for your business, and how to optimise for it. We’ll also look at privacy issues, its relationship with Bing, initial reactions, and what the future may hold for Facebook advertising.
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- Brand
- 18th Jan 2013
- 2 Comments
How To Diversify Your Digital Marketing Strategy
In this post, I would like to take you through a number of ways to enhance your digital marketing strategy and increase your reach and authority, while helping secure your position by making sure not all your eggs are in the Google organic basket. -
- Brand
- 10th Dec 2012
- 13 Comments
The Three Billy Goats Gruff – Dealing with Trolls on the Internet
Do you remember the Three Billy Goats Gruff?Depending on which story you read, these intrepid explorers risked their lives crossing a bridge which happened to house a rather hungry troll. You can read the story here if you fancy, but the long and short of it is (spoiler alert) the troll gets owned by the largest billy goat, and the three brothers spend eternity chomping on sweet, green grass.
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- Analytics
- 28th Nov 2012
- 4 Comments
Over 100 More Tips From Conversion Conference London 2012 (Day 2) #convconf
Today was day two of the Conversion Conference in London and it was another excellent line-up with great tips on user testing and gaining every last bit of value from a website. I’ve compiled my favourite take-aways below and it’s another epic list that shows the wealth of great advice on show. -
- Analytics
- 27th Nov 2012
- Comment
Over 100 Tips From Conversion Conference London 2012 Day 1 #convconf
Today we attended the Conversion Conference conference which is dedicated to anyone wanting to achieve maximum ROI from their online campaigns. Internationally renowned experts help us learn how to improve sales and increase site conversion rates. Here’s a quick overview of the main points from Day One. -
- SEO
- 7th Nov 2012
- 8 Comments
The Impact of Google's Exact Match Domain Update
Hi, I’m Laura. I’m a Digital Marketing Executive at Koozai, and I just want to talk to you briefly about exact match domains. Now Google have recently rolled out an algorithm update with regards to exact match domains, and I want to tell you a bit more about what that means.
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- Brand
- 6th Nov 2012
- 3 Comments
Kings & Queens and Guillotines – What Is King of SEO & Why?
Looking back through my notes from the fantastic SearchLove2012 (Day One here, Day Two here if you’re interested) I had a lot of comments in there referring to Kings and Queens within our business. Guillotines seemed ultimately fitting for our industry as they seem to fall randomly (and less randomly) with great frequency. So what are the contenders for the SEO monarchy in 2012 and why?