Blog Posts, Videos and More

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  • SEO
  • 30th Apr 2013
  • 4 Comments

  What Radio Can Teach Us About Content Marketing

  

  Bear with me on this one. For decades, radio stations all over the world have had to create programmes and schedules dedicated at bringing in listeners; and at the heart of it is good quality content, albeit, content over the airwaves. So what can Content Marketers learn from the world of radio, if anything?

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  • News
  • 18th Apr 2013
  • 2 Comments

  Over 150 Tips from #ionSearch - Days One and Two

  

  I had the great pleasure of visiting the ionSearch conference today, hosted in the wonderful city of Leeds. This two day conference showcases the very best in search from around the globe, and I decided to share some of the great tips I’ve learned so far.

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  • SEO
  • 26th Feb 2013
  • 2 Comments

  A Guide to Data-Driven Content Marketing

  

  The world of Content Marketing has come a long way since the days of old-hat techniques; we’re very much in the age of creating exceptional, unique content that stands out and adds real value to your audience. One of the best ways to achieve this is with data-driven content. Here’s a guide to how it can be done.

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  • SEO
  • 30th Jan 2013
  • 2 Comments

  How To Broaden Your Content Marketing

  

  It’s 2013. It’s a new year in digital, and content marketing is much more than just a buzz word. It’s the real deal.

  My name’s James Perrin, and I’m the Content Marketing Manager here at Koozai, and today I’m going to be talking to you about broadening your content marketing approach.

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  • SEO
  • 29th Jan 2013
  • Comment

  Help Promote Your Competitions With Content Marketing

  

  Does ‘Like us for your chance to win a Holiday’, sound familiar? How about, ‘The best comment on this blog post wins a brand new iPad’? Well, it should go without saying that if you’re running some sort of competition, you should consider how this is going to be marketed.

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  • SEO
  • 31st Dec 2012
  • 2 Comments

  Content Marketing and PR: When Similar Worlds Collide

  

  For any Content Marketer, creating content ideas with traction is arguably the toughest, but also the most exciting and rewarding part of any campaign. Whether you’re working client side or in-house, your job can be made all the more easier, just by liaising with Public Relations professionals.

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  • SEO
  • 29th Nov 2012
  • 2 Comments

  The International Content Marketing Summit #content2012

  

  With Content Marketing taking shape in the digital landscape, the Content Marketing Association’s International Content Marketing Summit was the perfect place to get the very latest developments in the broader world of content marketing. Let’s take a closer look.

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  • SEO
  • 21st Nov 2012
  • 2 Comments

  Afternoon Session Write-up of the #Contentmarketingshow

  

  After a fantastic start to the Content Marketing Show, everyone went for lunch, networked, and chatted content, content and more content. Then we were treated to the afternoon session. If this was half as good as the morning session, then we were all truly in for a treat.

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  • SEO
  • 20th Nov 2012
  • Comment

  Morning Session Write-up of the #Contentmarketingshow

  

  The inaugural Content Marketing Show kicked off today, with a morning packed with great speakers and some fantastic insights into the fast-evolving world of Content Marketing.

  Here’s our write-up of the morning session.

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  • SEO
  • 13th Nov 2012
  • 3 Comments

  Broadening Your Content Marketing Strategy - #cslondon12

  

  How is your Content Marketing strategy fairing? If Google’s Panda algorithm update had you in a bit of a quandary, then I’ve no doubt Penguin really kicked you when you were down. Does that sound right? Well this doesn’t have to be the case; it doesn’t have to be the case at all.

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  • SEO
  • 18th Oct 2012
  • 1 Comment

  Warning All Content Marketers! The Hidden Cost of Creating Online Content

  

  The value of content couldn’t be greater. Whether it’s for SEO Social Media or Brand purposes, it seems as though Copywriters and Content Marketers are in high demand. However, there’s a hidden cost to cutting corners and creating poor quality content. Let’s take a look.

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