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James Perrin

James Perrin

Content Marketing Manager, James Perrin is a regular contributor to the Koozai blog. Well experienced in sales and marketing, James also has a passion for journalism and media, especially new media. From the latest industry related new stories to copywriting advice, James will provide you with plenty of digital marketing information.

Blog Posts, Videos and More

  • James Perrin
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    Hi there. Today we’re going to be looking at using Google Analytics to help
    improve your own content marketing efforts. But before we get into that, a
    quick question. When it comes to your own content marketing efforts, how
    are you reporting on it? Are you using a variety of platforms and software?
    If you are, think about the following questions. How much is it costing
    you? Are you getting the right source of metrics? And how long is it taking
    you to compile that data and that information?

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  • James Perrin
    10 Stimulating Content Marketing Presentations

    SlideShareAs you can imagine, what with being the Content Marketing Manager here at Koozai, I love Content Marketing. In my busy day-to-day role I get to enjoy some wonderful content creations, but also, I get to see what other influential Digital Marketers are doing from around the globe. As such, I want to share with you some of the best Content Marketing presentations from the most influential figures in the industry. Enjoy.

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  • James Perrin
    25 Reasons You Need To Use Video Marketing [Infographic]

    18-06-2014 09-54-03Why does your business need to include video as part of its Content, Social, Email and Digital Marketing campaigns? Well, according to the team at Quick Sprout, there are many reasons. Today we are showcasing their Infographic which highlights the 25 reasons your business needs to get on board. Enjoy.

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  • James Perrin
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    Hi. Let’s kick off with a quick question. Are you seeing a return on

    investment from the content that you’re marketing?

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  • James Perrin
    Enhance Your Content Marketing Using The Buying Cycle

    Buying CycleIs your business thinking about producing online content? Perhaps you already are but you’re not really seeing the benefits; well ask yourself, do you have a strategy? Is your content working for you the way it should be?

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  • James Perrin
    18 Traffic Spiking Content Promotion Tips

    TargetThe success of your content isn’t just in the details it’s in the promotion as well. As such, do you know how to promote your content? It’s important you have a good idea of where you want to promote your content, and to whom as this blog post outlines in detail:

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  • James Perrin
    The Art Of B2B Storytelling: 22 Stats And Tips [Infographic]

    effective-storytellingHow do you make your content stand out from the rest? The teams at LookBookHQ and Beutler Ink believe it’s through telling great stories – and not only have they put together some compelling stats on content consumption online, but they’ve included lots of useful tips on effective storytelling to make your content stand out.

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  • James Perrin
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    Hi. Today we’re going to be talking about creating a content marketing strategy. Now, before we start, a few quick questions: Are you creating content? Do you have a strategy? Is it working? If the answer to those questions is no, keeping watching, because today we’re going to give you a top level overview of the things that you need to include in your own content marketing strategy.

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  • James Perrin
    What Digital Marketing Integration Means For Your Business

    IntegrationThe modern digital landscape is forever changing. The growing number of marketing channels and services means that for any business it’s difficult to know where to start, and which service is the most effective at delivering a good ROI. That’s precisely why integration is key for your next digital campaign, which we’ll be looking at today.

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  • James Perrin
    Repurposing Content: Best Practice Guidelines

    Repurposing ContentThere’s a lot of Content Marketers who advocate content repurposing, and rightly so; it’s a great way of being resourceful and getting more out of your content. To make the most of everything you create I’ve compiled my┬ábest practice tips.

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