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James Perrin

James Perrin

Content Marketing Manager, James Perrin is a regular contributor to the Koozai blog. Well experienced in sales and marketing, James also has a passion for journalism and media, especially new media. From the latest industry related new stories to copywriting advice, James will provide you with plenty of digital marketing information.

Blog Posts, Videos and More

  • James Perrin
    The Art Of B2B Storytelling: 22 Stats And Tips [Infographic]

    effective-storytellingHow do you make your content stand out from the rest? The teams at LookBookHQ and Beutler Ink believe it’s through telling great stories – and not only have they put together some compelling stats on content consumption online, but they’ve included lots of useful tips on effective storytelling to make your content stand out.

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  • James Perrin
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    Hi. Today we’re going to be talking about creating a content marketing strategy. Now, before we start, a few quick questions: Are you creating content? Do you have a strategy? Is it working? If the answer to those questions is no, keeping watching, because today we’re going to give you a top level overview of the things that you need to include in your own content marketing strategy.

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  • James Perrin
    What Digital Marketing Integration Means For Your Business

    IntegrationThe modern digital landscape is forever changing. The growing number of marketing channels and services means that for any business it’s difficult to know where to start, and which service is the most effective at delivering a good ROI. That’s precisely why integration is key for your next digital campaign, which we’ll be looking at today.

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  • James Perrin
    Repurposing Content: Best Practice Guidelines

    Repurposing ContentThere’s a lot of Content Marketers who advocate content repurposing, and rightly so; it’s a great way of being resourceful and getting more out of your content. To make the most of everything you create I’ve compiled my┬ábest practice tips.

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  • James Perrin
    57 Great Tips From The London Agile Content Meetup #agilecontent

    Content MeetupThis week I was treated to the inaugural London Agile Content Meetup. What was formerly the Content Strategy Meetup, has now become something a lot larger and more holistic – indicative of the way in which Content Marketing and Content Strategy has evolved.

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  • James Perrin
    Content Marketing In 2014: We Ask The Experts

    Content Marketing ExpertsA new year in digital, and there are many more talking points for Content Marketing. With January almost a distant memory what better way to plan the rest of the year than by reading what the experts will be doing as part of their Content Strategies this year. Well, that’s exactly what we’ve done.

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  • James Perrin
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    Hi. Today we’re going to be talking about tips for creating Hummingbird-friendly content marketing. Now, Hummingbird was an algorithm update created at the back end of last year. Simply put, it enables Google to better understand concepts and complex search queries as opposed to just keywords. Now what does this mean to us content marketers? Well, it means two things. First of all, it means the content we create really needs to be focused and centered around the user. So it needs to be focused on user intent. We’ll be looking at a lot of things like search queries and that type of thing. Secondly it means that we need to provide a lot more rich context for Google to better understand and rank that content.

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  • James Perrin
    The Importance Of Comments And How To Get More Of Them

    09-12-2013 17-09-01How do you measure the success of your content marketing or blog? Page views, rankings, earned links, conversions, sales or other? Whatever metric you decide to use, it needs to be related to the overall goal of the piece.

    With that in mind, have you ever considered comments as a way of measuring the success of your content?

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  • James Perrin
    80 Essential Tips From The Content Marketing Show 2013

    Content Marketing Show LogoThis year’s Content Marketing Show takes place at London’s Logan Hall and features sixteen talks that cover a variety of hot topics including strategy, personas and creating content for social. We will be updating this post throughout the day with key takeaways from each of the talks, so be sure to check back.

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  • James Perrin
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    Hi. Today we’re going to talk about content marketing for local SEO. We’re going to look at who to target, where to find ideas, local content types as well as how to measure your efforts. So let’s kick off with who to target.

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