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Hi there. Today we’re going to be looking at using Google Analytics to help
improve your own content marketing efforts. But before we get into that, a
quick question. When it comes to your own content marketing efforts, how
are you reporting on it? Are you using a variety of platforms and software?
If you are, think about the following questions. How much is it costing
you? Are you getting the right source of metrics? And how long is it taking
you to compile that data and that information?
As you can imagine, what with being the Content Marketing Manager here at Koozai, I love Content Marketing. In my busy day-to-day role I get to enjoy some wonderful content creations, but also, I get to see what other influential Digital Marketers are doing from around the globe. As such, I want to share with you some of the best Content Marketing presentations from the most influential figures in the industry. Enjoy.
Why does your business need to include video as part of its Content, Social, Email and Digital Marketing campaigns? Well, according to the team at Quick Sprout, there are many reasons. Today we are showcasing their Infographic which highlights the 25 reasons your business needs to get on board. Enjoy.
Hi. Let’s kick off with a quick question. Are you seeing a return on
investment from the content that you’re marketing?
Is your business thinking about producing online content? Perhaps you already are but you’re not really seeing the benefits; well ask yourself, do you have a strategy? Is your content working for you the way it should be?
The success of your content isn’t just in the details it’s in the promotion as well. As such, do you know how to promote your content? It’s important you have a good idea of where you want to promote your content, and to whom as this blog post outlines in detail:
How do you make your content stand out from the rest? The teams at LookBookHQ and Beutler Ink believe it’s through telling great stories – and not only have they put together some compelling stats on content consumption online, but they’ve included lots of useful tips on effective storytelling to make your content stand out.
Hi. Today we’re going to be talking about creating a content marketing strategy. Now, before we start, a few quick questions: Are you creating content? Do you have a strategy? Is it working? If the answer to those questions is no, keeping watching, because today we’re going to give you a top level overview of the things that you need to include in your own content marketing strategy.
The modern digital landscape is forever changing. The growing number of marketing channels and services means that for any business it’s difficult to know where to start, and which service is the most effective at delivering a good ROI. That’s precisely why integration is key for your next digital campaign, which we’ll be looking at today.
There’s a lot of Content Marketers who advocate content repurposing, and rightly so; it’s a great way of being resourceful and getting more out of your content. To make the most of everything you create I’ve compiled my best practice tips.