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Gemma Holloway
Gemma has amassed a broad range of marketing experience having worked in competitive sectors including leisure, computing and shipment. With a degree in Marketing with Psychology, she has enthusiasm for Digital Marketing and a strong understanding of user behaviour.
Blog Posts, Videos and More
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- Analytics
- 7th May 2013
- 2 Comments
UTM Parameters Explained With Practical Examples
When running an online marketing campaign it is highly likely you will distribute various pieces of marketing material in many places across the web. Let’s say you place display ads of various sizes on a range of websites, place a feature about your product in your monthly newsletter and place an article and advert in the newsletter of an online industry magazine. Whilst it is easy to determine which channel is bringing in more traffic to your landing page (let’s say email drives more traffic than advertising), how do you determine which newsletter is more effective? Yours or the online magazines? Or what banner size is most effective? This is where UTM parameters come in to play! -
- Analytics
- 4th Apr 2013
- 10 Comments
What Is Universal Analytics And Why Is It So Awesome?
For many years now digital marketers, such as myself, have relied upon data from Google Analytics to help us understand the activity on our websites. The limitation with this is Google Analytics offers visit centric data meaning, that upon returning to our website, user interaction is tracked as a new visit… Enter Universal Analytics – A new technology within Google Analytics which allows us to track interaction on a website from a user centric approach. -
- Paid Search
- 14th Mar 2013
- Comment
The Beginner's Guide to Designing Display Ads
Display advertising campaigns can be excellent for building brand awareness, however, due to banner blindness users are becoming more sophisticated at filtering out the presence of this type of ad. It is because of this that it is now more important than ever to design your display ads with the user in mind to grab their attention and ensure your ads do not go unnoticed. -
- Analytics
- 6th Mar 2013
- Comment
5 Tips For Improving User Experience
Hi, my name’s Gemma, and I’m a Digital Marketing Executive here at Koozai. Today, I’m going to cover some basic tips for improving the user experience of your website.
So we all know that SEO has moved away from simply ticking boxes and has moved towards providing a quality user experience for visitors to your website. By following these five basic tips that I’m going to cover today, you should be able to ensure that your website works towards providing that quality experience.
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- Analytics
- 4th Feb 2013
- 4 Comments
Why Emotion Drives Conversions
As marketers, we often focus on supplying prospects with in-depth information about our products and services to allow them to make an informed decision. Of course this usually contains a slight sales spin highlighting the benefits of our offerings so that an informed decision leads them to the right choice of picking our product. But is this the right approach? -
- Social Media
- 4th Jan 2013
- 2 Comments
New Social Media Regulations and the Future of Shock Advertising
From tweets about Tom Daley’s dad to pictures of burning poppies on Remembrance Day, the year 2012 saw some pretty controversial activity in social media. As we enter 2013, the debate about social media regulations and the criminal law surrounding them continues to blaze. The past four years have seen crime figures involving Facebook and Twitter increase by 700%, with many cases in 2012 having to be taken to court and dealt with on a legal level. -
- Analytics
- 7th Dec 2012
- 2 Comments
Driving Conversions: A Guide to Call to Action Buttons
It comes as no shock that earlier this year it was predicted $19.5bn would be spent on SEO and PPC in 2012 and that this investment would continue to increase further in the years to come. But I ask myself whether this investment is really worth your time and money if your site doesn’t lead to conversions? -
- Brand
- 16th Nov 2012
- 4 Comments
Consumer Motivations and Driving Online Engagement
Villanueva found that a customer acquired through word of mouth was more profitable to a business than if they were gained by other means. He also found that opinions regarding brands shared between online users are more influential on consumer behaviour than any other traditional type of marketing, such as offline advertising. This, coupled with the growing emphasis placed on social signals for SEO purposes, means what people are saying about brands online (electronic word of mouth) is now more important than ever. -
- SEO
- 15th Oct 2012
- 3 Comments
Search Engine Robots - Just like you and me?
In the famous words of James Cromwell:
“Why is it that when robots are stored in an empty space they will group together rather than stand alone?… how do we explain this? Random pieces of code? or is it something else. When does a perceptual schematic become consciousness? When does the difference engine become the search for truth? When does the personality simulation become the bitter mote of a soul?”