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Gemma Holloway

Gemma Holloway

Gemma has amassed a broad range of marketing experience having worked in competitive sectors including leisure, computing and shipment. With a degree in Marketing with Psychology, she has enthusiasm for Digital Marketing and a strong understanding of user behaviour.

Blog Posts, Videos and More

  • Gemma Holloway
    Why Analytics Should Be Part Of Your SEO Strategy

    Analytics InsightsAs the SEO industry progresses it’s becoming less about ticking boxes and more about providing a better experience for your users. To do this, the first place you need to start is with Analytics – it’s fundamental to a successful SEO campaign.

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  • Gemma Holloway
    Why Your Business Needs Predictive Analytics

    Predictive AnalyticsPredictive Analytics is a term commonly used in conjunction with ‘Big Data’, but without really understanding the meaning of the term, the concept can be pretty useless. So, let’s find out what exactly Predictive Analytics is and why it can be beneficial for your digital marketing campaigns.

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  • Gemma Holloway
    Sampled Data – The Black Hole in Google Analytics

    Data Black HoleAs a business owner, it’s likely that you use Google Analytics to track data on your website. Whilst Google Analytics is a fantastically useful tool, there is one area that can cause inaccuracies – the use of sampled data. Find out what this could mean for your website and business.

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  • Gemma Holloway
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    If you were feeling inspired by Gemma’s look at the Business Benefits of Google Analytics yesterday then our new video explains how to get started and the ways we use Google Analytics for our clients.

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  • Gemma Holloway
    The Business Benefits of Google Analytics

    Business Benefits

    Google Analytics doesn’t just provide you with website insights, it’s incredibly valuable to the commercial success of your business. From marketing campaign optimisation through to budget allocation, let’s take a look at how Google Analytics can benefit your business.

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  • Gemma Holloway
    How To Track The Success Of Your Offline Content Marketing In Google Analytics

    Offline Content MarketingLast month I wrote a blog post on how to Enhance your Content Marketing Strategy with the use of Google Analytics but one thing that wasn’t covered in the post was offline content marketing. It is still important to be able to monitor the success of your offline marketing campaigns to understand what works and what doesn’t. The good news is, Google Analytics can help you with this too, and here’s how.

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  • Gemma Holloway
    How To Use Google Analytics To Enhance Your Content Marketing Strategy

    Google Analytics and Content MarketingThe past year or so has seen content marketing grow rapidly in its importance as a marketing mechanism. But like all marketing techniques, to ensure your efforts are a success it is important to understand what works and what doesn’t. The most accurate way of determining this is through the use of empirical data: That’s where Google Analytics comes into play.

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  • Gemma Holloway
    7 Common Google Analytics Mistakes And How to Overcome Them

    GA MistakesGoogle Analytics (GA) is a great tool for businesses to track their website data; It’s relatively easy to implement, it’s simple to use and best of all it’s free! There’s a whole wealth of advanced functionality that can be implemented, but even for someone with little knowledge of Google Analytics, it’s perfect as standard, or at least it should be.

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  • Gemma Holloway
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    Hello. Today I’m going to talk to you about how to set up your Google Analytics account to track data across multiple websites. Now there could be a whole host of reasons why you’d have multiple websites in the first place, but for the purpose of this video I’m going to focus on an international company using multiple sites to target different locations across the world.

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  • Gemma Holloway
    27 Tips from Day Two at the eMetrics Summit London

    eMetrics Logo 2Following up from our round-up of day one of the eMetrics Summit in London we’re back with more talks from the second day. Today’s topics include A/B testing, measuring visitor intent, data confessions and more.

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