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When running an online marketing campaign it is highly likely you will distribute various pieces of marketing material in many places across the web. Let’s say you place display ads of various sizes on a range of websites, place a feature about your product in your monthly newsletter and place an article and advert in the newsletter of an online industry magazine. Whilst it is easy to determine which channel is bringing in more traffic to your landing page (let’s say email drives more traffic than advertising), how do you determine which newsletter is more effective? Yours or the online magazines? Or what banner size is most effective? This is where UTM parameters come in to play!
For many years now digital marketers, such as myself, have relied upon data from Google Analytics to help us understand the activity on our websites. The limitation with this is Google Analytics offers visit centric data meaning, that upon returning to our website, user interaction is tracked as a new visit… Enter Universal Analytics – A new technology within Google Analytics which allows us to track interaction on a website from a user centric approach.
Display advertising campaigns can be excellent for building brand awareness, however, due to banner blindness users are becoming more sophisticated at filtering out the presence of this type of ad. It is because of this that it is now more important than ever to design your display ads with the user in mind to grab their attention and ensure your ads do not go unnoticed.
Hi, my name’s Gemma, and I’m a Digital Marketing Executive here at Koozai. Today, I’m going to cover some basic tips for improving the user experience of your website.
So we all know that SEO has moved away from simply ticking boxes and has moved towards providing a quality user experience for visitors to your website. By following these five basic tips that I’m going to cover today, you should be able to ensure that your website works towards providing that quality experience.
As marketers, we often focus on supplying prospects with in-depth information about our products and services to allow them to make an informed decision. Of course this usually contains a slight sales spin highlighting the benefits of our offerings so that an informed decision leads them to the right choice of picking our product. But is this the right approach?
It comes as no shock that earlier this year it was predicted $19.5bn would be spent on SEO and PPC in 2012 and that this investment would continue to increase further in the years to come. But I ask myself whether this investment is really worth your time and money if your site doesn’t lead to conversions?
Villanueva found that a customer acquired through word of mouth was more profitable to a business than if they were gained by other means. He also found that opinions regarding brands shared between online users are more influential on consumer behaviour than any other traditional type of marketing, such as offline advertising. This, coupled with the growing emphasis placed on social signals for SEO purposes, means what people are saying about brands online (electronic word of mouth) is now more important than ever.
In the famous words of James Cromwell:
“Why is it that when robots are stored in an empty space they will group together rather than stand alone?… how do we explain this? Random pieces of code? or is it something else. When does a perceptual schematic become consciousness? When does the difference engine become the search for truth? When does the personality simulation become the bitter mote of a soul?”