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Google Analytics doesn’t just provide you with website insights, it’s incredibly valuable to the commercial success of your business. From marketing campaign optimisation through to budget allocation, let’s take a look at how Google Analytics can benefit your business.
Last month I wrote a blog post on how to Enhance your Content Marketing Strategy with the use of Google Analytics but one thing that wasn’t covered in the post was offline content marketing. It is still important to be able to monitor the success of your offline marketing campaigns to understand what works and what doesn’t. The good news is, Google Analytics can help you with this too, and here’s how.
The past year or so has seen content marketing grow rapidly in its importance as a marketing mechanism. But like all marketing techniques, to ensure your efforts are a success it is important to understand what works and what doesn’t. The most accurate way of determining this is through the use of empirical data: That’s where Google Analytics comes into play.
Google Analytics (GA) is a great tool for businesses to track their website data; It’s relatively easy to implement, it’s simple to use and best of all it’s free! There’s a whole wealth of advanced functionality that can be implemented, but even for someone with little knowledge of Google Analytics, it’s perfect as standard, or at least it should be.
Hello. Today I’m going to talk to you about how to set up your Google Analytics account to track data across multiple websites. Now there could be a whole host of reasons why you’d have multiple websites in the first place, but for the purpose of this video I’m going to focus on an international company using multiple sites to target different locations across the world.
‘At least give it a go!’ – A statement you probably heard during your first year of school and have continued to hear throughout life. After all we learn best from trying and failing right? The idea of at least trying something has been drilled into us since the early ages by teachers, parents and other figures of authority. But is this always the best way to approach things?
Following up from our round-up of day one of the eMetrics Summit in London we’re back with more talks from the second day. Today’s topics include A/B testing, measuring visitor intent, data confessions and more.
We’re attending the MeasureFest conference in London today and will be sharing the best bits from all 14 talks and 4 groups of sessions about CRO, web analytics and usability. Below you can find our insights from the talks so far and check back at 2:30 for slides from Anna Lewis who will be speaking at the event about the power of segmentation.
It’s not uncommon for businesses to redesign their website once in a while for one reason or another. But one pitfall I have noticed is that businesses rarely take into account just how important their new website design is going to be for their digital marketing strategy in its entirety.