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Setting up and maintaining strong, high performing AdWords campaigns takes time, budget and expertise. But without keyword research both at the beginning of the project and continually throughout, you will never get the best possible return on your investment.
Sometimes the smallest changes to your day-to-day work can make the biggest difference. We can all increase productivity by saving just a small amount of time on some every day tasks or by becoming a little more organised in the way we work. Here are my tips.
SMX London is one of the biggest Search Marketing events in the UK and this year I have had the fantastic opportunity to attend. On Day 1, I have stuck to the SEO track throughout the day and took the following tips, advice and key takeaways from the fantastic talks.
Hello. Today, I am going to be talking about no followed links, basically a little bit about what they are and most importantly when to use them.
…and it’s not organic traffic! It’s easy to watch organic traffic climb consistently after a hefty investment in Search Engine Optimisation and automatically assume success. It’s even easier to deem a decline in organic traffic as failure. But is this really the best metric to consider when measuring SEO success?
Over the last two years there has been a significant increase in the number of manual penalties issued by Google. Signalled by a message in Webmaster Tools, these notices of manual spam action are much feared by webmasters who understand the potential damaging impact this action can have on search engine rankings and website traffic. But what do these messages really mean for your website and rankings?
The last 20 years has seen the internet evolve from a little understood technological breakthrough to a vital part of society and our everyday lives. In that time, the quality and design of the websites we visit has also transformed as user expectations increased.
Hello. Today I’m going to talk about my top five Backlink analysis tools. Now, these are the tools that I use every time I’m carrying out a Backlink analysis or a link audit. There are many more out there, but these are just the ones I choose to use every time because they help you to get a better understanding of the big picture when it comes to your link profile.
Although gaining search engine rankings for search terms relevant to your industry is no longer the only metric for measuring the success of SEO, the value of strong positions in these searches cannot be ignored for the vast majority of websites. More importantly, sudden drops in these positions that lead to reflective decreases in traffic to your website can have serious negative effects on the bottom line.