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Hello. Today, I’m going to talk a little bit about backlink analysis and the bad links that you need to look for when you’re doing it. So obviously, if you’ve had an unnatural link warning in Webmaster Tools, or perhaps you haven’t, perhaps your rankings have suffered or your organic traffic has suffered since the Penguin update, or anything that makes you think that you’ve got some dodgy links on your site, then you’ll need to be doing some comprehensive backlink analysis.
Google’s manual spam penalties have become a real problem for webmasters in the last two years, with thousands of websites seeing their pages or entire site drop out of the search engine rankings altogether.
Google Webmaster Tools is an essential resource for webmasters with a wealth of useful information for optimising websites and identifying issues. What’s more, the tool kit was recently revamped with a new navigation structure, additional features and enhanced reports.
Six months ago I wrote a post featuring eight Creative Link Building Techniques for a Sustainable Link Building Strategy, with the promise to write a follow-up later in 2013.
Google AdWords is a tried and tested method of getting qualified leads to a website. So when you invest heavily into the advertising platform and fail to achieve conversions, it can be incredibly disappointing and frustrating.
Google AdWords is a great way to get traffic into your website quickly without the longer process of search engine optimisation. By using a strong, targeted AdWords PPC campaign, you can have qualified leads visiting your site in a matter of hours.
The majority of us in the industry are very familiar with the concept of backlink analysis and recognise that it is an essential part of a site audit or SEO health check. With Google Penguin updates, unnatural link warnings and manual link penalties, backlink analysis is one of the hottest topics in the SEO industry today and is a practice most of us carry out frequently.
Today I’d like to talk to you about recovering from a manual link penalty. Now this is typically where Google has reviewed the links pointing to your site and decided that there are too many in there that look unnatural.
2012 was a year of change for the SEO industry and it already feels as though 2013 will be every bit as turbulent. It has never been more important to ensure your site’s SEO is healthy.
This guide is intended as a comprehensive resource for carrying out a review of your site’s health and SEO performance. It is also designed to ensure that your site is not just healthy now, but will hold up against the promise of more Google algorithm updates and be protected against manual penalties. You can also download my free PDF checklist to use alongside your own SEO health review.
For as long as the industry has existed, SEOs have been hung up on search engine rankings, with keyword tracking and position monitoring being regular website health checks. Most SEOs use automated software to check the rankings of websites for key search terms and use fluctuations in positions as a key indicator of performance.
However, is this really the best indication of performance in organic search? What does it really mean if you’re ranking first for “fast food restaurant” and second for “really tasty burgers” if your audience is just searching for “McDonalds”?