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Emma North

Emma North

Emma has more than 5 years’ digital marketing experience and has worked on dozens of websites in a wide range of industries. She has a passion for both SEO and PPC and is driven by the need to develop her digital skills and knowledge. She is always exploring innovative solutions for new problems encountered in the ever-changing digital world.

Blog Posts, Videos and More

  • Emma North
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    Hello, today I’m going to be talking about SEO competitor analysis.
    It’s kind of a part of the SEO process that often gets forgotten about
    and isn’t focused on enough, but in fact it can be really beneficial for your
    business, and it’s not too difficult to do, but you can gain a lot of
    insight from doing it. So on the board behind me I’ve got a few ideas to
    think about when you’re researching your competitors.

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  • Emma North
    5 Productivity Tips for Busy Marketing Managers

    Increasing Productivity - Desktop CalendarSometimes the smallest changes to your day-to-day work can make the biggest difference. We can all increase productivity by saving just a small amount of time on some every day tasks or by becoming a little more organised in the way we work. Here are my tips.

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  • Emma North
    190 Tips From SMX London 2014 Day Two (#SMX)

    SMX London 2014After a fantastic first day, I have returned for a second day of talks at SMX London at Stamford Bridge. On Day 2, I am attending mostly the Advanced Track, dipping into the Search & Social Track for one of the early afternoon sessions to discuss advanced technical SEO.

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  • Emma North
    136 Tips From SMX London 2014 Day One (#SMX)

    SMX London 2014SMX London is one of the biggest Search Marketing events in the UK and this year I have had the fantastic opportunity to attend. On Day 1, I have stuck to the SEO track throughout the day and took the following tips, advice and key takeaways from the fantastic talks.

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  • Emma North
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    Hello. Today, I am going to be talking about no followed links, basically a little bit about what they are and most importantly when to use them.

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  • Emma North
    The Real Metric For Measuring SEO Success…

    Measuring SEO Success…and it’s not organic traffic! It’s easy to watch organic traffic climb consistently after a hefty investment in Search Engine Optimisation and automatically assume success. It’s even easier to deem a decline in organic traffic as failure. But is this really the best metric to consider when measuring SEO success?

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  • Emma North
    What A Manual Penalty Really Means For Your Website

    What A Manual Penalty MeansOver the last two years there has been a significant increase in the number of manual penalties issued by Google. Signalled by a message in Webmaster Tools, these notices of manual spam action are much feared by webmasters who understand the potential damaging impact this action can have on search engine rankings and website traffic. But what do these messages really mean for your website and rankings?

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  • Emma North
    20 Years Of Web Design: From Space Jam To Kit Kat

    Space Jam Website - ThumbnailThe last 20 years has seen the internet evolve from a little understood technological breakthrough to a vital part of society and our everyday lives. In that time, the quality and design of the websites we visit has also transformed as user expectations increased.

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  • Emma North
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    Hello. Today I’m going to talk about my top five Backlink analysis tools. Now, these are the tools that I use every time I’m carrying out a Backlink analysis or a link audit. There are many more out there, but these are just the ones I choose to use every time because they help you to get a better understanding of the big picture when it comes to your link profile.

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