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Emma North

Emma North

Emma has more than 5 years’ digital marketing experience and has worked on dozens of websites in a wide range of industries. She has a passion for both SEO and PPC and is driven by the need to develop her digital skills and knowledge. She is always exploring innovative solutions for new problems encountered in the ever-changing digital world.

Blog Posts, Videos and More

  • Emma North
    What Have You Been Hit By? A Guide to Google Penalties

    Diagnosing Google PenaltiesWith so many Google updates leading to so many reasons why websites can suddenly or gradually lose traffic and rankings, it can be hard to know where to start. In this post I’ve looked at the different types of Google penalties (and those that are not, strictly speaking, penalties at all) to help you diagnosis your site’s issues and get on the road to recovery.

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  • Emma North
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    Hello. Today I’m going to be talking about some common SEO issues that I see a lot with e-commerce sites. I’ve got five issues here that are really common with sites that sell products online, and in ironing them out, you can actually make a real difference to your SEO.

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  • Emma North
    Getting To Grips With Digital Marketing: In-House or Outsourced?

    Cost Benefit Analysis Of Outsourcing Digital MarketingBusinesses of all sizes often face decisions and dilemmas in many areas of the business as to what should be outsourced and which are more cost-efficient when retained in-house. This is particularly true for marketing services, where specific skills are essential for achieving good ROI.

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  • Emma North
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    Hello, today I’m going to be talking about SEO competitor analysis.
    It’s kind of a part of the SEO process that often gets forgotten about
    and isn’t focused on enough, but in fact it can be really beneficial for your
    business, and it’s not too difficult to do, but you can gain a lot of
    insight from doing it. So on the board behind me I’ve got a few ideas to
    think about when you’re researching your competitors.

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  • Emma North
    5 Productivity Tips for Busy Marketing Managers

    Increasing Productivity - Desktop CalendarSometimes the smallest changes to your day-to-day work can make the biggest difference. We can all increase productivity by saving just a small amount of time on some every day tasks or by becoming a little more organised in the way we work. Here are my tips.

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  • Emma North
    190 Tips From SMX London 2014 Day Two (#SMX)

    SMX London 2014After a fantastic first day, I have returned for a second day of talks at SMX London at Stamford Bridge. On Day 2, I am attending mostly the Advanced Track, dipping into the Search & Social Track for one of the early afternoon sessions to discuss advanced technical SEO.

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  • Emma North
    136 Tips From SMX London 2014 Day One (#SMX)

    SMX London 2014SMX London is one of the biggest Search Marketing events in the UK and this year I have had the fantastic opportunity to attend. On Day 1, I have stuck to the SEO track throughout the day and took the following tips, advice and key takeaways from the fantastic talks.

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  • Emma North
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    Hello. Today, I am going to be talking about no followed links, basically a little bit about what they are and most importantly when to use them.

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  • Emma North
    The Real Metric For Measuring SEO Success…

    Measuring SEO Success…and it’s not organic traffic! It’s easy to watch organic traffic climb consistently after a hefty investment in Search Engine Optimisation and automatically assume success. It’s even easier to deem a decline in organic traffic as failure. But is this really the best metric to consider when measuring SEO success?

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