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Cat Fyson

Cat Fyson

Cat works as a Content Marketing Executive at Koozai. Having studied an NCTJ accredited course at University, she has gained valuable skills in creative copywriting, press communications and research. She is an avid blogger and has a keen interest in popular culture and technologies.

Blog Posts, Videos and More

  • Cat Fyson
    Questions Your Boss Will Ask About Content Marketing

    Orange Question MarkAs a marketing representative for your company, you are likely to at least be aware of content marketing. Content Marketing is here to stay, and if you are not utilising it, then your competitors have got a significant advantage if they are. In order to successfully implement a content strategy into your business, you will need buy in from the higher ups.

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  • Cat Fyson
    The Importance Of Influencers And What They Mean For Your Business

    bigstock-Influence-Concept--46672900So you’re creating great content, keeping your social channels updated with it and generally ticking the basic boxes for ‘spreading the word’. It’s a good start. But unless you have millions of loyal and interested followers, you won’t see much return. You need to start engaging with influencers.

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  • Cat Fyson
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    Today we’re going to talk about content marketing goals, we’re going to look at the five top level sort of areas to approach when coming up with the goals for your content.

    First of all, a couple of tips. Always align your content marketing goals with your business goals. That way, your content is helping to supplement your brand messaging and it’s ultimately going to help your business grow.

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  • Cat Fyson
    Helpful Digital Marketing Objectives For Your Business

    Digital Strategy PlanningAs with any marketing strategy, the key to success is to be able to define objectives and measure how successful they are. There’s no point in taking a shot in the dark (something which I think brands certainly do sometimes!) You need to consider your overall business goals, and how you can achieve these in the online landscape.

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  • Cat Fyson
    Why You Need To Consider Editorial Design On Your Blog

    Blog DesignThroughout 2013, we have heard about the growth of visual, design-led content. Whilst we still appreciate the importance of humble text-based content, it’s important not to fall behind on the significance of making content captivating by including visually appealing elements.

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  • Cat Fyson
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    Hi there. I’m here to talk to you today about curated content in your content marketing strategy.

    First of all, what is curated content? Essentially, it’s the collation of particularly authoritative and useful pieces of content into one comprehensive guide, that will help your readers, on a particular topic. What are the benefits? First of all, authority. You will be seen as an expert in that particular area, because you are able to filter through what’s frankly millions of pieces of content uploaded online every day, to find the really useful stuff that’s going to help people out.

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  • Cat Fyson
    Free Tools To Boost Your Content Marketing Planning And Distribution

    bigstock-Array-Of-Tools-Isolated-4335135More and more businesses are now on board with the importance of content marketing, but its one thing to know how vital it is to your digital strategy and another to actually implement and stick to it as a valuable asset.

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  • Cat Fyson
    How To Blend Your Online And Offline Content Strategy

    Marketing MixWhen you hear the term ‘content marketing’, you might just think it’s a web-based strategy, needed for SEO and not a lot else. You’d be wrong. Content marketing, for me at least, can and most certainly does exist beyond the keyboard. I’d tie it in with print, and to some degree offline advertising too. Your leaflets, posters, as well as print, radio and TV ads are all forms of content.

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