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Cat Fyson

Cat Fyson

Cat works as a Content Marketing Executive at Koozai. Having studied an NCTJ accredited course at University, she has gained valuable skills in creative copywriting, press communications and research. She is an avid blogger and has a keen interest in popular culture and technologies.

Blog Posts, Videos and More

  • Cat Fyson
    Why You Need To Consider Editorial Design On Your Blog

    Blog DesignThroughout 2013, we have heard about the growth of visual, design-led content. Whilst we still appreciate the importance of humble text-based content, it’s important not to fall behind on the significance of making content captivating by including visually appealing elements.

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  • Cat Fyson
    Video Still

    Hi there. I’m here to talk to you today about curated content in your content marketing strategy.

    First of all, what is curated content? Essentially, it’s the collation of particularly authoritative and useful pieces of content into one comprehensive guide, that will help your readers, on a particular topic. What are the benefits? First of all, authority. You will be seen as an expert in that particular area, because you are able to filter through what’s frankly millions of pieces of content uploaded online every day, to find the really useful stuff that’s going to help people out.

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  • Cat Fyson
    Free Tools To Boost Your Content Marketing Planning And Distribution

    bigstock-Array-Of-Tools-Isolated-4335135More and more businesses are now on board with the importance of content marketing, but its one thing to know how vital it is to your digital strategy and another to actually implement and stick to it as a valuable asset.

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  • Cat Fyson
    How To Blend Your Online And Offline Content Strategy

    Marketing MixWhen you hear the term ‘content marketing’, you might just think it’s a web-based strategy, needed for SEO and not a lot else. You’d be wrong. Content marketing, for me at least, can and most certainly does exist beyond the keyboard. I’d tie it in with print, and to some degree offline advertising too. Your leaflets, posters, as well as print, radio and TV ads are all forms of content.

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  • Cat Fyson
    What Cult Television Can Teach You About Content Strategy

    Cult TVI am a big fan of cult television shows. With great scripts and compelling characters, they are often completely addictive and I have no shame in admitting that I am prone to becoming well and truly hooked to particular programmes.

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  • Cat Fyson
    8 Tips For Creating Effective Calls To Action (With Real Examples)

    Call To ActionThere’s not much point in creating content if it has no objective. Just because you need to avoid the hard-sell (otherwise you’re just writing sales copy to be frank), you still want your content to produce results.

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  • Cat Fyson
    How To Make The Most Of User-Generated Content

    User-generated conversationsHanding any of your content creation over to your customers might seem like a logistical nightmare. Loosening the leash on what gets published online about your business is a risky move for sure, but with plenty of people taking to social networking and blogging sites every day, your brand may already be the topic at their fingertips.

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  • Cat Fyson
    Five Tips To Improve The Branding Of Your Content

    Content Flow ChartWith Google’s latest algorithm update Penguin 2.0, there has been further talk that better brands are ranking higher. Successful branding equals authenticity, and Google wants its users to find authentic results.

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