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Throughout 2013, we have heard about the growth of visual, design-led content. Whilst we still appreciate the importance of humble text-based content, it’s important not to fall behind on the significance of making content captivating by including visually appealing elements.
Hi there. I’m here to talk to you today about curated content in your content marketing strategy.
First of all, what is curated content? Essentially, it’s the collation of particularly authoritative and useful pieces of content into one comprehensive guide, that will help your readers, on a particular topic. What are the benefits? First of all, authority. You will be seen as an expert in that particular area, because you are able to filter through what’s frankly millions of pieces of content uploaded online every day, to find the really useful stuff that’s going to help people out.
More and more businesses are now on board with the importance of content marketing, but its one thing to know how vital it is to your digital strategy and another to actually implement and stick to it as a valuable asset.
When you hear the term ‘content marketing’, you might just think it’s a web-based strategy, needed for SEO and not a lot else. You’d be wrong. Content marketing, for me at least, can and most certainly does exist beyond the keyboard. I’d tie it in with print, and to some degree offline advertising too. Your leaflets, posters, as well as print, radio and TV ads are all forms of content.
I am a big fan of cult television shows. With great scripts and compelling characters, they are often completely addictive and I have no shame in admitting that I am prone to becoming well and truly hooked to particular programmes.
There’s not much point in creating content if it has no objective. Just because you need to avoid the hard-sell (otherwise you’re just writing sales copy to be frank), you still want your content to produce results.
Handing any of your content creation over to your customers might seem like a logistical nightmare. Loosening the leash on what gets published online about your business is a risky move for sure, but with plenty of people taking to social networking and blogging sites every day, your brand may already be the topic at their fingertips.
With Google’s latest algorithm update Penguin 2.0, there has been further talk that better brands are ranking higher. Successful branding equals authenticity, and Google wants its users to find authentic results.