Blog Posts, Videos and More

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  • Paid Search
  • 16th May 2013
  • Comment

  Remarketing with Google Analytics and AdWords at SMX London - May 2013

  

  At London Search Marketing Expo (SMX) in May 2013 I took part in the ‘Ready, Aim, Fire… Then Retarget!’ session alongside Michael Benedek and Anders Hjorth. My talk focussed on what retargeting is, why it is beneficial and how to get started using Google AdWords and Analytics together.

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  • Analytics
  • 12th Apr 2013
  • 3 Comments

  Turning Google Analytics into a Webmaster's Tool Box (#brightonseo April 2013)

  

  Today at BrightonSEO (the fastest growing SEO conference in the UK) I am giving a talk on turning Google Analytics in to a Webmaster’s Tool Box. This post is here to cover everything that I’m talking about to make sure no one misses a tip! I’ve also included all the links in the slides to give you quick and easy access to Google Analytics Dashboards and a CRO Whitepaper.

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  • Paid Search
  • 18th Mar 2013
  • 4 Comments

  The Full Guide to Remarketing in Google Analytics and AdWords

  

  Welcome to the start of our focus on PPC, a week devoted to nothing but paid search. First up we have Anna who is looking at how to use the incredibly powerful remarketing features in Google Analytics to create laser focused advertising on Google AdWords. 

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  • Analytics
  • 13th Mar 2013
  • 2 Comments

  Event Tracking in Google Analytics: Why, How and Lots of Ideas!

  

  Hello. This video is about event tracking within Google Analytics. Event tracking is used to send extra information of your choice into a Google Analytics report to enable you to understand a bit better what’s going on on-page, what users are doing, and some important information that you find relevant.

  You can also find a detailed blog post on this topic here.

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  • News
  • 3rd Mar 2013
  • 2 Comments

  Think Visibility 9 March 2013 – Conference Round Up

  

  This weekend Think Visibility celebrated its fifth year and 9^th conference. It was a birthday party, a Christmas party and of course had great sessions about SEO, business, analytics and more! I had a fantastic time meeting new people, catching up with those I’d met before and learning new things.

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  • Analytics
  • 19th Feb 2013
  • 2 Comments

  MeasureCamp London – Brainstorming Event Tracking and Custom Variables

  

  On February 16th 2013 I had the pleasure of attending the MeasureCamp London ’unconference’ (where the agenda is made up on the day) along with over 100 other web analytics enthusiasts. In this post, I’m going to share my experiences and cover some of the tips discussed on the day, with extra tips and advice added here and there.

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  • Analytics
  • 25th Jan 2013
  • 59 Comments

  The Complete Google Analytics Event Tracking Guide Plus 10 Amazing Examples

  

  Over my time working with Google Analytics accounts I have come across many reasons to use Event Tracking, so much so that I now wonder why there are still websites out there that do not utilise this fantastic resource. Here, I’m going to explain what it is, the benefits, the code and examples, covering my favourite things to use Event Tracking for.

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  • Analytics
  • 21st Dec 2012
  • 5 Comments

  Top 10 Most Important Google Analytics Reports – Keyword Rankings Need Not Apply

  

  Ever found yourself wondering where to go in Google Analytics? There is so much data available that you can sometimes get a little lost and not know what you should be focusing on; so this blog post is here to help you know the main areas to look at for the valuable information. This is particularly important now that some SEO tool companies are removing their rank tracking services – this post will help you identify data that is more valuable than rank reports!

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  • Analytics
  • 19th Oct 2012
  • 8 Comments

  Top Ten Best Web Analytics Resources

  

  I’m going to share my top analytics resources with you to help you find valuable sources of web analytics information. These relate to both Google Analytics and web analytics in general.

  I’m sure everyone has their favourite resources for the areas they work in, but sometimes it’s hard to find new ones that you know you can trust. The lists below are the websites or people I read and use most often. I’ve also included a link to a post on each site so that you can quickly see what they are like and decide whether to bookmark them straight away. Read More

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  • Analytics
  • 19th Sep 2012
  • Comment

  A Journey Through Advanced Segments In Google Analytics

  

  Hello, my name is Anna Lewis, and this video is going to take you through how to set up advanced segments in Google Analytics. Advanced segments are a really useful piece of functionality. I’ve written a couple of blog posts and done a video on this in the past to explain how you can use them, how beneficial they are, and what you can do with them. So this video is just to go over exactly how to set them up.
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  • Analytics
  • 14th Sep 2012
  • 15 Comments

  #BrightonSEO Quickfire Analytics – 7 Freebies in 7 Minutes

  

  As this post goes live, I am talking at BrightonSEO. It’s the end of the day, there have been many fantastic talks so far, the sun is setting over a beautiful horizon, the people of Brighton are moving from work to bar… I’m getting off topic!

  This post covers everything I talked about and probably has more detail than the talk itself. I’ve even included links to 11 custom reports or dashboards that you can use yourself. Yes, I really am that kind (sometimes)!
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