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It’s the first ever MeasureFest today and I’m delighted to be speaking about the use of segmentation in web analytics. I chose this talk as it is imperative that anyone looking at website data uses segmentation. The benefits are huge, the disadvantages of not using them are also huge.
If you use Google Analytics but have never used the pivot chart, you’re missing out! There are some wonderful insights and cross-analysis opportunities that only a pivot can give you. Plus they’re actually not that hard to get your head round!
Hello. My name’s Anna, and today I’m going to talk about how you can use Google Analytics to make the most of remarketing in AdWords. What is re-marketing? Well, basically it’s a way of showing ads to people who’ve already been to your website. It’s also known as retargeting. It depends on what definition that you want to look at as to which word to use, but I’m going to stick to remarketing.
Back in April 2012 I wrote a piece outlining the new Social Reports in Google Analytics. Since then the Google Analytics team have released so many updates and improvements across the platform that it’s time to have a complete refresher on this area of the reports to help you understand and get the most out of the awesome data that is available.
SEO is changing, it’s more important than ever to make sure that you are taking the best action for the future, and where better to start than in your target locations? Local SEO is pivotal to many businesses, from small independent shops and services to those with offices or outlets throughout the country and the world.
Hello. I’m Anna, and today I’m going to show you how you can use tag management systems to improve the tracking capabilities of your website.
This video is for the general Joe public who has a website, whether a small business or large business, this is the introduction to Tag Manager. I’m not going to get all technical on how to do it, because that’s what developers are for. This system, though, does bridge the gap between needing developers to build tracking systems and you to be able to do it yourself.
With a number of advancements in Google Analytics technology recently, I wanted to write this post to bring together how you can make the most of some of these new and exciting features through a simple implementation guide.
At London Search Marketing Expo (SMX) in May 2013 I took part in the ‘Ready, Aim, Fire… Then Retarget!’ session alongside Michael Benedek and Anders Hjorth. My talk focussed on what retargeting is, why it is beneficial and how to get started using Google AdWords and Analytics together.
Today at BrightonSEO (the fastest growing SEO conference in the UK) I am giving a talk on turning Google Analytics in to a Webmaster’s Tool Box. This post is here to cover everything that I’m talking about to make sure no one misses a tip! I’ve also included all the links in the slides to give you quick and easy access to Google Analytics Dashboards and a CRO Whitepaper.
Hello. This video is about event tracking within Google Analytics. Event tracking is used to send extra information of your choice into a Google Analytics report to enable you to understand a bit better what’s going on on-page, what users are doing, and some important information that you find relevant.
You can also find a detailed blog post on this topic here.