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Anyone can tell you that Google Trends is not a perfect prediction of the future, but when it comes to making smart business choices it’s a tool that can deliver more for free in 20 minutes than years of surveying and research can.
Want to build a site for your small business, with the potential to get ranked and all the social media trimmings, in just one day? It’s possible! I did it myself not long ago – aside from a few tweaks along the way, it’s all worked out nicely – and it’s all SEO friendly. I’m going to share how I did it with you.
The battle for online visibility is relentless. You need allies, advocates and supporters. The good news is if you run a business online, those allies and supporters are already out there. But how can you show their feedback to the rest of the world? Even just trying to get reviews can be tricky and fraught with issues. How can you get them without begging, bribery or attracting untoward hatred?
Shopping online – I love it. Be it for therapy, for fun or for gifts, it’s faster and cheaper than traipsing through towns and shopping centres. But it’s not without annoyances – in this post, I’m going to talk about what gets my goat when shopping online and how ecommerce sites can help their customers get to the checkout.
Can a fish drown? Where are my kidneys? Timeless questions that we have all asked Google. Okay just me then. But a significant number of people have searched these terms – and as a result, Google Autocomplete will expand your search box to show you search suggestions like these.
Forget people not trusting the algorithm – the algorithm doesn’t trust people – especially people that wear black hats. Gone are the days when buying a bunch of links and stuffing keywords into EVERYTHNG made Google go “Duh, okay!” and rank your site top. Now, Google says “Erm… No. I see what you’re trying to do. And I don’t like it!” Google got a little bit smarter.
How do you tell when a piece of technology has truly become an everyday essential? The answer – when your mum starts using it. In fact my mum has recently started using Social Media better than a lot of brands and here’s why.