We love digital
Call 0845 485 1219
We love digital - Call and say hello - Mon - Fri, 9am - 5pm
The battle for online visibility is relentless. You need allies, advocates and supporters. The good news is if you run a business online, those allies and supporters are already out there. But how can you show their feedback to the rest of the world? Even just trying to get reviews can be tricky and fraught with issues. How can you get them without begging, bribery or attracting untoward hatred?
Shopping online – I love it. Be it for therapy, for fun or for gifts, it’s faster and cheaper than traipsing through towns and shopping centres. But it’s not without annoyances – in this post, I’m going to talk about what gets my goat when shopping online and how ecommerce sites can help their customers get to the checkout.
Can a fish drown? Where are my kidneys? Timeless questions that we have all asked Google. Okay just me then. But a significant number of people have searched these terms – and as a result, Google Autocomplete will expand your search box to show you search suggestions like these.
Forget people not trusting the algorithm – the algorithm doesn’t trust people – especially people that wear black hats. Gone are the days when buying a bunch of links and stuffing keywords into EVERYTHNG made Google go “Duh, okay!” and rank your site top. Now, Google says “Erm… No. I see what you’re trying to do. And I don’t like it!” Google got a little bit smarter.
How do you tell when a piece of technology has truly become an everyday essential? The answer – when your mum starts using it. In fact my mum has recently started using Social Media better than a lot of brands and here’s why.
When (not provided) keywords started growing in Google Analytics, things started to look grim. But SEOs found a way through the problem and persevered. And then, just as one dark cloud passes, another follows in its wake. Dark search and dark social have been topics of discussion since late last year, but now we are seeing increasing effects. Are we facing a data depression? Only one thing’s for sure – Star Wars references. Lots of Star Wars references. Welcome to the Dark Side…
Google’s I/O conference gets technology and SEO folks all worked up. It might be for developers, but we’ve all got a stake in Googley goings on. Reading up about it over the weekend, it seems that Google has teased us all with visions of the future – well, the Google-centric version of the future. In Harry’s latest post (Seeing Double – How to Win the Second Screen Revolution), he talks about a future laden with self-driving hover cars and multi-function gesture controlled windows. Sounds cool huh?
Customer feedback is one of the most important tools at your disposal. It’s an opportunity to get real people’s responses to your services, your brand and your products. It’s a free, open forum for your customers to speak their minds – and whether positive or negative, customer feedback is a huge asset.