How PR & SEO Work Together

(This is the transcript from our new video so it may not read as well as a normal blog post would)

Hi,  I’m here today to talk to you about why PR is so important for SEO. Gone are the days of spammy backlinks that will penalize your web site. But we need to build up that back link profile from somewhere, and this is where digital PR comes in. Digital PR is all about building relationships between your brand, industry influences, press publications, and bloggers. We want to be targeting your content towards highly authoritative and credible online platforms.

Not only does digital PR amplify and promote your on-site content, it also helps drive traffic to your website. It also helps increase brand awareness online, and helps you build relationships. So those citations, those links, and that coverage is earned and not built. However it’s not always about the links. Most SEO strategies are about making sure that your website is seen as credible and authoritative on search engine results, so therefore any mentions or citations on a credible website will help you get those rankings.

So there you have it, that’s why PR is so important for SEO. If you have any more questions, please feel free to get in touch.