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How To Use Facebook Lead Ads

Paid Social Media Blog 10th Jun 2020

(This is the transcript from our new video so it may not read as well as a normal blog post would)

Lead generation ads is a brilliant way to achieve leads using your own custom-built lead forms. Now, if you’re running these ads, creating the right form that works for your industry can be really, really tricky and you don’t wanna end up asking too much information here because the more questions that you ask on your lead form, the less chances you have of your audience filling in that field. Now, you need to stick to what you need, such as company name, phone number, maybe the client’s name. You can also ask a couple of subject-specific questions, so this will help out, weed out the weaker leads and it’s just best not to add too many questions here because you don’t wanna slow down that process and your audience might click off the lead form. So you might be wondering why I didn’t mention including a email address or asking for a email address. People are less likely to provide their email address in contact lead forms and the reason for that is because people know that this information is gonna be used for retargeting, it might be used for newsletters and some people might think it’s just a way of spamming their inbox. So try not to ask this if possible. Of course, if you need it, make sure you use it but if it’s not necessary, try to keep the emails off the form. Now, once you’ve made your lead, you need to try and create a scroll-stopping creative. Now, you need to make sure that you capture your audience’s attention while they’re scrolling through their feed and you need to make sure that you are using colorful imagery. If you can use videos, make sure you use that as motion is a brilliant way to stop someone in their tracks. Now, once you start generating a large quantity of leads, it’s a really good idea to make a lookalike audience based on who has completed the form. So from here you can target an audience that matches specific details based on the leads you already have and with that information, you should be able to create some show-stopping lead forms and obtain plenty of leads for your business.

Joaquin Lopez

Senior Paid Media Executive

A sci-fi movie buff, gamer, lover of dystopian fiction and self-taught bassist, we’ve concluded that Joaquin has quite the creative streak. A recent trip to Japan unearthed a love for ramen noodles, so we now know what to bribe him with! Fun fact: originally from Chile, Joaquin’s surname means ‘son of wolf’.

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