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YouTube is the second most visited site in the world and as social media dominates the communications airwaves, PR people are turning to sites like YouTube to promote their companies.
As an online platform, YouTube provides a continuous presence 24 hours a day, 7 days a week and it’s completely free. It also offers the notion of a brand channel, which provides an appropriate structure and context for a company’s video.
There are many great online PR ideas that can take place on YouTube, but it has more credibility if it takes place in the perspective of a brand channel.
With a much wider demographic now choosing to gain their news/ information online, and with a large number of those people not having a long enough attention span to read an article or press release, YouTube is perfect as company’s can upload a short video with key messages about the company and all the audience has to do is watch it for a couple of minutes.
The types of videos uploaded by a company might include a video of a company president speaking about an important issue or an event that the company is involved in or perhaps a mini documentary of an ongoing project that involves the company.
When using YouTube as a public platform it is important to remember to tag and title the video appropriately in order for it to reach its intended audience and achieve the proposed purpose. It is a waste of time if a specified company video is floating randomly without a suitable venue.
YouTube videos are now even more accessible, even without looking directly on the site it is still possible to see videos linking to the search that has been typed into the Google search engine. The integration of YouTube clips alongside Google means there is another form of potential traffic heading towards the company website.
It is easy to link a YouTube brand channel to a company website and other social media sites that the company appears on; brand channels also have a bulletin section to accommodate company news. It is an incredibly successful PR communication tool that reaches worldwide.
I frequently get asked about my job as a Content Marketing Strategist by aspiring content marketeers looking for insight into digital marketing. What do the day-to-day tasks involve? What kind of skill set is required? And what do I enjoy most about this role?
Here is the final instalment of our recaps on today’s Search Leeds conference, complete with key points, top tips and actionable and tangible takeaways for you.