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A new trend has emerged. Major online retailers are adopting video as part of their websites content. Reiterating what I’ve said before, video is massively engaging medium. Online retailers can adopt video for product reviews, questions and answers and branding.
In an increasingly competitive online marketplace, retailers want to stand out and create relationships with their customers. Video is more personable and influential.
Although video sharing sites offer great opportunities for brand engagement, self hosted videos embedded directly into the product pages are solely there to improve conversions and sell products.
Amazon.co.uk were one of the early adopters of the product review technique by providing a short product demonstration video.
Kiddicare.com offer large sized pop up videos that have a personal style to them. One of the members of staff shows you the product and points out any features you may not have thought about. It does look as though the video was recorded on a mobile phone, but the quick and simple style is enough to get the message across and the human aspect is one of the main selling points.
Asos.com has some nice integration of video into most of its product pages. They are all that is needed for a clothing website, a simple Catwalk of the clothing on a model. A video like this makes a product real and can also create a relationship of ‘buy this product just like a professional model wears’. The simplicity and length is ideal for the whole operation of filming all products, making it more cost effective.
Marks and Spencer’s have separated their branding and lifestyle videos into a dedicated TV section of the website. They offer a behind the scenes glimpse at their TV adverts as well as some well made short films on food, clothes, home and furniture and technology. There is even a channel explaining their services: how to buy online, in store purchasing and delivery standards.
Video Production does not cost as much as you might think. Our digital marketing videos were made on a small budget, yet even with a minimal spend you can have a huge impact on how professional and engaging your site appears to visitors. Why not test video on your site in small amounts and remember keep it simple, keep it personable and keep it short.
The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.
The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.
What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.