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You might be someone who has now got the kit, uploaded your first few videos and done a bit of promotion of your videos via social media. But how do you take your videos to the next level? There is no need to complete a video training course or buy lots of books, both of the major video hosting sites offer great tutorials and resources for free!
YouTube Creators is a hub for YouTube video creators and Partners providing information on everything from camera settings to video promotion and partner initiatives. It is the complete resource for all of your YouTube video questions and learning. There are over 50 video tutorials from various experienced YouTube video creators offering tips on all things including Audio, Lighting, Post Production and Audience Interaction. Tip: If you happen to not find something you are looking for, you can request a tutorial using the link at the bottom of the tutorial pages.
The YouTube Creator Playbook is a great 70 page resource that you can download and read through. It offers more in depth advice on the content of your video, when to create videos, adding Metadata, Annotations, Outreaching and Social Media. Use the checklists throughout the book to make sure you are doing everything you can to produce the best video you can.
There are also opportunities to join groups and programmes where you can meet other like minded video creators to share tips and collaborate on projects. At the moment, only United States YouTube Creators Clubs are listed, but you can submit new club ideas.
Finally you are able to submit a story of how you created your YouTube masterpiece and have the chance to appear in the YouTube Creator Blog.
Vimeo Video School offers a great selection of high quality video production lessons and tutorials. It’s easy to get started with Vimeo’s own staff created lessons and the tutorial videos are sourced from members of the community. Many tutorials are supported by great examples. Lessons are added regularly and easily organised by category on the right hand side.
I’ve long been a fan of the stuff published on Vimeo Video School and the YouTube Creators Video Playbook is invaluable. Now you have no excuse for not being able to create great videos that attract high levels of traffic.
Film Camera Icon via BigStock
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.