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Tweetmeme is one of the many services that has emerged as a direct result of the huge popularity of social networking site Twitter. They are responsible for providing many sites, including our own, with the ability to instantly Tweet a web page or blog post just by clicking on the green ‘Retweet’ button.
However a new site is soon to be launched that will look to challenge their domination in this unique sector. Retweet.com will have one major advantage over its more established rival; it has a brilliant domain name. Just as I discussed in last week’s post entitled ‘what are domain names really worth?’, clearly there is still a lot of value assigned to the name of your domain.
So what’s in a name? Well, Retweet.com, just as with Tweetmeme, is tackling the Twitter trending topic issue. Providing a real-time update of what everybody is reading and sharing on the social media site. Therefore popular sites and blog posts can gain extra visibility almost instantaneously just by being featured on their pages.
Of course, Tweetmeme have already saturated the market and most sites will feature their automated retweet service; so can a new competitor, better name or not, really expect to come in and oust this dominant force? Well, only time will tell. In order to truly succeed though in a competitive market you need to offer something new; an improvement that will make users turn their backs on your more recognisable foes.
Twitter continues to spawn new programmes and websites; all of whom are trying to benefit from their success whilst also attempting to add to it themselves. This is why it continues to grow in popularity and will invariably continue to do so for some time to come. It’s a lucrative sector and one that offers numerous opportunities for innovation; it remains to be seen if Retweet.com can be unique enough to get noticed. Although if their website is to be believed ‘It’s going to be off-da-hook’, so you have to fancy their chances.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.