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Tweetmeme is one of the many services that has emerged as a direct result of the huge popularity of social networking site Twitter. They are responsible for providing many sites, including our own, with the ability to instantly Tweet a web page or blog post just by clicking on the green ‘Retweet’ button.
However a new site is soon to be launched that will look to challenge their domination in this unique sector. Retweet.com will have one major advantage over its more established rival; it has a brilliant domain name. Just as I discussed in last week’s post entitled ‘what are domain names really worth?’, clearly there is still a lot of value assigned to the name of your domain.
So what’s in a name? Well, Retweet.com, just as with Tweetmeme, is tackling the Twitter trending topic issue. Providing a real-time update of what everybody is reading and sharing on the social media site. Therefore popular sites and blog posts can gain extra visibility almost instantaneously just by being featured on their pages.
Of course, Tweetmeme have already saturated the market and most sites will feature their automated retweet service; so can a new competitor, better name or not, really expect to come in and oust this dominant force? Well, only time will tell. In order to truly succeed though in a competitive market you need to offer something new; an improvement that will make users turn their backs on your more recognisable foes.
Twitter continues to spawn new programmes and websites; all of whom are trying to benefit from their success whilst also attempting to add to it themselves. This is why it continues to grow in popularity and will invariably continue to do so for some time to come. It’s a lucrative sector and one that offers numerous opportunities for innovation; it remains to be seen if Retweet.com can be unique enough to get noticed. Although if their website is to be believed ‘It’s going to be off-da-hook’, so you have to fancy their chances.
Your branding is not your product or service. Instead it is about you and your team and how you connect with your audience. Good branding has always been focused on forging connections and as the digital landscape allows us to be more interconnected than ever before, branding and digital should be inseparable. (more…)
I frequently get asked about my job as a Content Marketing Strategist by aspiring content marketeers looking for insight into digital marketing. What do the day-to-day tasks involve? What kind of skill set is required? And what do I enjoy most about this role?