We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Stephen Logan

TechCrunch Faux Pas Highlights Need to Ensure Accuracy of Blog Content

3rd Aug 2009 Social Media 1 minute to read


Blogs have become an extremely popular and lucrative enterprise. The immediacy and interactivity with which the most popular examples operate has garnered hundreds of thousands of hits each day. One of, if not the most popular blogs in the technology sector is TechCrunch.

With great power comes great responsibility though, and this weekend TechCrunch made the kind of error that highlights the issues of publishing online. Essentially, their European branch wrote a story concerning James Whatley, head of social media at Spinvox. In it TechCrunch suggested that he may leave his role in the coming week.

Unfortunately this news was still far from confirmed and was based around talk within the industry. The blog post in question was only supposed to be saved as a draft, hidden away until such time that confirmation could be sought or that the news eventually broke. Somehow though, it slipped through the net. The story was published and swiftly made its way around the blogosphere.

With the popularity that TechCrunch holds this news wasn’t simply distributed to a few people here and there; it was on the RSS feeds of thousands and subsequently continued to grow. Of course with the natural amalgamation of blogs and social media, notably Twitter, the erroneous news that Whatley was leaving had imprinted itself everywhere. That kind of coverage can’t be withdrawn; once it’s out there, sadly there isn’t a great deal anybody can do to rein it in.

Of course the most unfortunate outcome of this entire comedy of errors is that there is a man’s livelihood at stake. Whilst he’s been feeling the heat a little with the continuing conflict between the BBC and Spinvox over the efficacy of their service, this latest unconfirmed leak will do little to subdue the flames.

It may be a storm in a teacup; but once again the potential dangers of online publishing are laid out for all to see. You have to be sure of your content in any medium, regardless of the reach of your immediate reach. News can spread like a wildfire across the Internet, leading to the humbling kind of apology that TechCrunch Europe had to issue this morning.

Share this post

Stephen Logan
About the author

Stephen Logan

Stephen Logan was a Senior Content Marketer at Koozai. With four years experience writing exclusively for the search engine marketing industry, he has amassed a wealth of industry related knowledge. He will be breaking news stories and contributing compelling SEO related stories.

What do you think?

  • aspect-ratio
    Nicola Churchill

    The Psychology Of Colour In Marketing

    When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.
    (more…)

    Nicola Churchill
    @with_nic
    30th Jun 2017
    Content Marketing
  • aspect-ratio
    Cat Birch

    Koozai Launches Free Breakfast & Learn Events

    We’re excited to announce that we’re launching a series of free Breakfast & Learn events for brand-side marketers. Our digital marketing experts will help you to boost your SEO, paid media, paid social and content marketing knowledge over breakfast.
    (more…)

    Cat Birch
    @MissCatBirch
    25th May 2017
    News

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?