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This week I’m taking a break from the Video and Website Optimisation blog posts as I wanted to highlight a web service I’ve been using lately to help aggregate the overflowing amount of blog posts and links from people I follow on Twitter and from my Google Reader account. It’s called Summify and it does exactly what it says on the tin, summarise and deliver the most popular and relevant stories to your email inbox, twitter feed or via the web interface and new iPhone App.
If you’re like me and have more than 100 feeds in your Google Reader or follow hundreds of people on Twitter then keeping up with the latest news can take half a day and much time would be wasted scan reading the news as it comes in. Summify generates an aggregated news feed to the top shared and most viewed news stories at intervals you set. You current have the option to get a summary:
You are also able to set the time that the summary is generated and the number of top stories in each summary which currently can be no more than 10.
The Summify interface is clean, tidy and eye catching with a bulleted list of top stories with a snippet of the story and the source domain. Below each story are thumbnail images of some of the people sharing the story and the number of tweets, Facebook likes, shares and comments. I find the summaries easy to scan through and don’t really pay attention to amount of times it’s been shared, etc.
Once you click on a story you view the original page with the Summify Social bar at the top. It provides quick links to coping the URL of the article and sharing it on Twitter, Facebook, Google and via Email. In future I would like to see the option to share to more services like delicious and other bookmarking services. If you click on the thumbnail images in the social bar you can see the actual tweets where people have shared the story, which could be useful to spark a reply to one of the people you follow on Twitter.
So after a few weeks of using the email delivery option of Summify I feel that it does quite a good job of choosing important stories, but I feel I’m still missing out on many others. Perhaps this could be fixed by allowing more than 10 stories in each summary, but I’d imagine this would require more investment in the service as would increase the server load considerably. Summify are currently hiring and rolling out great updates including the recent new iPhone app and the ability to get an RSS feed of your summary. Cristian Strat and Mircea Paşoi have created something extremely useful (for me at least) and I urge you all to try it out!
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.