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Not all that long ago I wrote about the interchangeable roles of social media and traditional interaction [see: Is Social Networking Actually Harming Social Interaction?]. For many, social media sites such as Twitter and Facebook have become a part of their day to day communication, for others it has all but replaced it.
Today, at 11 o’clock there will be a two minute silence in honour of those who have fought and died in conflicts since World War I. With troops still in frontline action today, serving in Afghanistan and Iraq, this Armistice Day – or Remembrance Day – will no doubt be keenly observed in streets, offices and homes across the country. However, should that silence spread online?
The two minutes are a time for silence and reflection, which many would argue should spread on to the Twitter boards and Facebook walls. However, does Internet communication constitute real interaction and should it therefore does it need to conform to the same principles as offline communication?
It’s a murky area, and not one that is often discussed. However it will be interesting to see if there are any movements to prompt a silence, at least amongst UK and Commonwealth nations. For me at least, silence covers all forms of communication, texting, tweeting and talking alike; however that may just represent my personal views.
So, with that in mind, what do you think about a two minute social media silence at 11 o’clock? Should it be as socially enforceable and encouraged as it is in day to day real life situations, or is that too far? Should Internet ‘noise’ be categorised along with real world conversations or are the two completely separate?
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.