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Real-time search has taken a giant leap towards becoming a reality with the advent of BingTweets. Federated Media, the company behind ExecTweets, have teamed up with Microsoft to create a fully integrated search system that utilises both Bing and Twitter.
By searching both instantaneously, you get the very latest real time stories as well as the classic search format offered by Bing. The SERP is made up of four primary components: 1) Twitter trending topics 2) Share this result (creating a bit.ly URL of the page to distribute on Twitter) 3) Tweets of your search phrase, and finally 4) Search Results.
This is the closest to real-time search that we’ve seen to this point. Already Bing have made huge headway by introducing leading Twitter personalities in their search results, but this goes one stage further. Google shouldn’t be too worried just yet, as this is still very much a developing format and far from being the polished real-time search product that we can ultimately look forward too. However, Microsoft really are making serious strides towards cornering the real-time market before anyone else has even started – or at least released their repost.
It will certainly be interesting to see how this is received as a concept. Whether it will be a quick flash in the pan and soon become just another Twitter tool, or become a significant staging post in the development of real-time search. It’s undoubtedly a useful tool and one that is well worth exploring.
The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.
The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.
What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.