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Real-time search has taken a giant leap towards becoming a reality with the advent of BingTweets. Federated Media, the company behind ExecTweets, have teamed up with Microsoft to create a fully integrated search system that utilises both Bing and Twitter.
By searching both instantaneously, you get the very latest real time stories as well as the classic search format offered by Bing. The SERP is made up of four primary components: 1) Twitter trending topics 2) Share this result (creating a bit.ly URL of the page to distribute on Twitter) 3) Tweets of your search phrase, and finally 4) Search Results.
This is the closest to real-time search that we’ve seen to this point. Already Bing have made huge headway by introducing leading Twitter personalities in their search results, but this goes one stage further. Google shouldn’t be too worried just yet, as this is still very much a developing format and far from being the polished real-time search product that we can ultimately look forward too. However, Microsoft really are making serious strides towards cornering the real-time market before anyone else has even started – or at least released their repost.
It will certainly be interesting to see how this is received as a concept. Whether it will be a quick flash in the pan and soon become just another Twitter tool, or become a significant staging post in the development of real-time search. It’s undoubtedly a useful tool and one that is well worth exploring.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.