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Real-time search has taken a giant leap towards becoming a reality with the advent of BingTweets. Federated Media, the company behind ExecTweets, have teamed up with Microsoft to create a fully integrated search system that utilises both Bing and Twitter.
By searching both instantaneously, you get the very latest real time stories as well as the classic search format offered by Bing. The SERP is made up of four primary components: 1) Twitter trending topics 2) Share this result (creating a bit.ly URL of the page to distribute on Twitter) 3) Tweets of your search phrase, and finally 4) Search Results.
This is the closest to real-time search that we’ve seen to this point. Already Bing have made huge headway by introducing leading Twitter personalities in their search results, but this goes one stage further. Google shouldn’t be too worried just yet, as this is still very much a developing format and far from being the polished real-time search product that we can ultimately look forward too. However, Microsoft really are making serious strides towards cornering the real-time market before anyone else has even started – or at least released their repost.
It will certainly be interesting to see how this is received as a concept. Whether it will be a quick flash in the pan and soon become just another Twitter tool, or become a significant staging post in the development of real-time search. It’s undoubtedly a useful tool and one that is well worth exploring.
I frequently get asked about my job as a Content Marketing Strategist by aspiring content marketeers looking for insight into digital marketing. What do the day-to-day tasks involve? What kind of skill set is required? And what do I enjoy most about this role?
Here is the final instalment of our recaps on today’s Search Leeds conference, complete with key points, top tips and actionable and tangible takeaways for you.