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The new Twitter home page has been unveiled. Whilst it may not be the most revolutionary design, it does include one key addition, Twitter search.
Now, without even having to sign up with Twitter, you can immediately take advantage of their search facility and see what the world is talking about. With homepage integration, far more people will be able to access Twitter and use it to track down breaking stories and local news in an instant, regardless of whether they are a member or not.
The updated fascia also includes the very latest trending topics; breaking them down by minute, day and week; allowing you to instantly see what the Twitterverse is discussing. Ironically, one today’s trends includes David Cameron, whose on air faux pas this morning included a rather derogatory statement about Twitter and those who tweet.
This shows a marked improvement for Twitter and pushes them inexorably towards the realms of a real-time search engine. With Google still twiddling their thumbs over a move towards real-time integration, this could be seized upon as a more relevant source for the latest keyword specific news.
Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.