We love digital - Call
0330 353 0300Circle Info
and say hello - Mon - Fri, 9am - 5pm

Call 0330 353 0300Circle Info

Stephen Logan

MySpace Announce Job Cuts Amidst Slump in Market Share

17th Jun 2009 Social Media 1 minute to read

As mentioned recently in our post entitled Facebook Overtakes MySpace in US Social Networking Superiority, MySpace have bucked the trend of resurgent social media sites and have actually seen widespread drops in membership and visitor numbers.

Whilst they still maintain a solid second position, the plight of the once runaway leader has never been more graphically illustrated than with today’s announcement that they will be laying off 30% of their staff.

With waning user interest comes a slump in commercial attention. Investment by the likes of Google in the past now looks unlikely to be replicated, meaning that belts have to be tightened and battle plans redrawn in order to make MySpace a viable business with aspirations in the future of social media.

The emergence of Facebook as the dominant force in the social sector has bludgeoned MySpace into decline. Something that clearly wasn’t in evidence a little over a year and a half ago when this BBC report documented the initial collaboration between Google and MySpace.

With Twitter quickly on the rise too and Facebook continuing to dominate and grow at the top, MySpace’s position appears a little perilous. Immediate concern will no doubt be focussed on consolidating second place and starting to redevelop the brand once more. Commercially it’s still viable, but the slippery slope can be hard to get off, just ask the people at Friendster.

No doubt this should serve as a warning to the whole industry; as it highlights that any company, no matter how previously dominant, is fallible. Twitter and Facebook take note.

Share this post

Free Digital Clarity Call

Need some expert help to uncover what’s holding your digital marketing back? Let us show you for free!

2 Comments

What do you think?

aspect-ratio
Gary Hainsworth

Gaining Featured Snippets Without Structured Data

Gary Hainsworth
20th Sep 2021
SEO Blog
aspect-ratio
Joaquin Lopez

How To Increase Instagram Followers Using Paid Ads

Joaquin Lopez
14th Sep 2021
Paid Social Media Blog

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?

Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.

Circle Cross