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Our 7th Koozchat saw 25 digital marketing experts including the social media team at 02, Sprout Social and Tesco Mobile discussing the best Social Media tactics. Topics included how to get more followers, whether Snapchat really represents the future of social and how social can be used to offer superior customer service. We’ve compiled the entire chat below.
A big thank you to everyone who took part:
For our next Koozchat we will be chatting about Digital Marketing Predictions for 2014. You can find out more by following us on @Koozai.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.