We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

James Perrin

French News Broadcasters Banned From Saying ‘Twitter’ and ‘Facebook’

6th Jun 2011 Social Media, Facebook, News, Industry News, Social Media, Social Media, Twitter 2 minutes to read

Just in case you didn’t believe the headline, I will have to say it again – after all it is worth repeating. That’s right, the French government are banning the use of the words ‘Twitter’ and ‘Facebook’ from being spoken on television or radio news programmes.

In accordance to a 1992 decree, commercial enterprises should not be promoted on news programmes and the French government have decided to uphold this stance. Before you say, “je ne comprends pas”, let’s have a look at what’s happened.

The broadcasting regulation organisation for France is the Conseil Supérieur de l’Audiovisuel (CSA). They have banned the words ‘Facebook’ and ‘Twitter’ from being used casually when broadcasting on television or radio. This is specifically aimed at stamping out broadcasters asking audiences to ‘follow us on Twitter’ or ‘leave us a Facebook message’, thus preventing broadcasters from engaging and interacting with their viewers.

According to reports [See: Twitter and Facebook reminders banned from French airwaves | Guardian] the only context these words can be spoken is if and when these companies are in the news for whatever reason.

A spokeswoman for the CSA, Christine Kelly has said, “Why give preference to Facebook, which is worth billions of dollars, when there are other social networks that are struggling for recognition. This would be a distortion of competition. If we allow Facebook and Twitter to be cited on air, it’s opening a Pandora’s box. Other social networks will complain to us, saying ‘Why not us?'”

Such a stance is clearly going to put French news broadcasters at a distinct disadvantage when trying to engage listeners or viewers to interact with the show – something that has become common place form many news programmes across Europe and the rest of the world.

It’s another story in a long line of clashes between French President Nicolas Sarkozy and the internet leaders of the world. A few weeks ago, we reported on the e-G8 conference in France, where Nicolas Sarkozy had been trying to convince the likes of Google’s Eric Schmidt on the need for internet regulation [See: Internet Leaders Bite Back at Sarkozy].

What is bizarre about this latest stance is the use of a decree that was initially issued ten years before social networking existed, so why do they feel it is necessary for today’s media? Well some people are calling this resentment towards Anglo-Saxon cultural domination. But what do you think? Please feel free to leave a comment with your thoughts.

Share this post

1 Comment

What do you think?

  • aspect-ratio
    Dan Rice

    What is the Difference Between Owned, Earned and Paid Media

    Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.

    (more…)

    Dan Rice
    @iamdanrice
    16th Aug 2018
    Content Marketing
  • aspect-ratio site-speed-blog
    Ross Momtahan

    A Guide To Page Speed Metrics

    Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.

    With Google’s site speed update being rolled out to all users on July 9th, now is the time to audit your site speed if you haven’t done it for a while. (more…)

    Ross Momtahan
    20th Jul 2018
    SEO

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?
  • We’ve got some really cool stuff we want to share with you. So you don’t miss out, let us know which of the following you want us to email you about going forward:
  • This field is for validation purposes and should be left unchanged.