Call 03332 207 677

Andrew Tonks

Free Tools To Track Your Business’s Social Presence

15th Apr 2011 Social Media, Social Media, Twitter 2 minutes to read


In my opinion, the foundation to any engagement in social media should be the ability to listen to what people are saying about you. Actively engaging in the conversions people are having about your business can be an extremely powerful marketing tool and the benefits can be as diverse as improving your site’s rankings to helping retain existing clientele.

One thing to keep in mind when tracking your business’s social presence is to not only concentrate on brand lead terms. Whilst it is key to see what’s being said about your company’s brand name, it is equally important to monitor phrases relating to the periphery of your business. Mentions of the products or services you provide should be monitored as well.

The first step however before engaging with those all important discussions is to arm yourself with the tools to find who’s talking about you. With this in mind I have put together a list of FREE tools any business can use, be it big or small, to help track their social media presence.

Twitter Searchhttp://search.twitter.com/

A great way of getting a quick overview about what people are saying on twitter. You can also set up custom searches to keep you on top of particular topics in certain geographical areas.

For example, if I wanted to know what people were talking about PPC in London and surrounding areas, I would construct a search like so:

PPC near:London within:100km

The search would be populated like so:

Image of a Twitter Search search results page

These searches can also be saved to Google Reader or TweetDeck, meaning you don’t have to constantly be carrying out these searches and will be alerted new developments as they hit Twitter.

Google Alertshttp://www.google.com/alerts

A content monitoring service which automatically updates users on new content from online sources such as news, blogs or discussion boards. You are notified when new content is published based on a set of search terms you set and save using your Google account.

Updates can be sent to a feed or emailed to you.

Tweet Deckhttp://www.tweetdeck.com/

A great way to work across multiple social media platforms like Twitter, Facebook and MySpace. By amalgamating your various accounts into one easy to manage feed, it will save you time not having to constantly log into multiple accounts. You will also be able to share photos, videos and links across multiple platforms quickly and easily.

Share this post

Andrew Tonks
About the author

Andrew Tonks

Andrew has worked within online marketing for the last four years with a background in domestic tourism, working with some of the country's most popular tourist attractions and destinations.

results-bg

Brand Monitoring Guide

Your Free Whitepaper

28 pages of goodness

Brand Monitoring Whitepaper Cover

2 Comments

What do you think?

  • aspect-ratio UK Search Awards Sam Noble Winner
    Cat Birch

    Samantha Noble Wins UK Search Personality 2016 at UK Search Awards

    The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.

    (more…)

    Cat Birch
    @MissCatBirch
    2nd Dec 2016
    News
  • aspect-ratio UK Search Awards Sam Noble Winner
    Cat Birch

    Koozai Shortlisted for Three Awards at the UK Search Awards 2016

    The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.

    What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.

    (more…)

    Cat Birch
    @MissCatBirch
    30th Nov 2016
    News

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?