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With many suitors apparently lining up to buy Twitter, it seems only a matter of time before one of the “big guns” buys the Internet’s current hot property and finds a way to turn it into a digital billboard.
In the meantime, James Cox, a London-based entrepreneur, has agreed a deal with CNN to transfer ownership of the @CNNbrk Twitter account to them. Apparently, Cox only started this account as a way of getting breaking news stories direct to his mobile phone. Now, he’s created one of the most followed accounts on Twitter with almost a million followers. Rumours of him having the ability to turn water into wine have been denied.
Officially, it’s against the terms of Twitter to sell accounts and full details of how this deal was handled have not been released but it’ll certainly be interesting to see how many copycat accounts are created in the coming months.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.
We’re excited to announce that we’re launching a series of free Breakfast & Learn events for brand-side marketers. Our digital marketing experts will help you to boost your SEO, paid media, paid social and content marketing knowledge over breakfast.