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With many suitors apparently lining up to buy Twitter, it seems only a matter of time before one of the “big guns” buys the Internet’s current hot property and finds a way to turn it into a digital billboard.
In the meantime, James Cox, a London-based entrepreneur, has agreed a deal with CNN to transfer ownership of the @CNNbrk Twitter account to them. Apparently, Cox only started this account as a way of getting breaking news stories direct to his mobile phone. Now, he’s created one of the most followed accounts on Twitter with almost a million followers. Rumours of him having the ability to turn water into wine have been denied.
Officially, it’s against the terms of Twitter to sell accounts and full details of how this deal was handled have not been released but it’ll certainly be interesting to see how many copycat accounts are created in the coming months.
A generally accepted fact in the world of Content Marketing is that being useful is one of the main criteria for achieving results with a content campaign.
But how do you find out which questions your audience needs answers to?
Digital public relations (digital PR) can be an effective way to increase brand visibility and drive more quality traffic to your website or landing page. But just what is digital PR and how does it differ from traditional PR techniques? Here’s an overview of the differences (and similarities). (more…)