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With many suitors apparently lining up to buy Twitter, it seems only a matter of time before one of the “big guns” buys the Internet’s current hot property and finds a way to turn it into a digital billboard.
In the meantime, James Cox, a London-based entrepreneur, has agreed a deal with CNN to transfer ownership of the @CNNbrk Twitter account to them. Apparently, Cox only started this account as a way of getting breaking news stories direct to his mobile phone. Now, he’s created one of the most followed accounts on Twitter with almost a million followers. Rumours of him having the ability to turn water into wine have been denied.
Officially, it’s against the terms of Twitter to sell accounts and full details of how this deal was handled have not been released but it’ll certainly be interesting to see how many copycat accounts are created in the coming months.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.