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First Twinterview Highlights Power of Social Media
If you’ve ever doubted the capabilities of Twitter, Neil McCormick of The Telegraph has probably dispelled some of them in his Twistory in the making blog post.
Obviously Twitter has its purposes when it comes to social networking, keeping up with the latest news and even marketing; but can it also function as an a forum for interviews? Whilst slightly truncated and limiting in terms of questions and responses, the answer appears to be, well, possibly.
His interview with Matchbox 20 frontman Rob Thomas may not be the most insightful, but it does go some way to showing just how powerful and popular the medium of tweeting has become. Thomas himself is an avid Twitter user, with a legion of thousands of fans, which goes some way towards justifying why this method of ‘twinterview’ was carried out.
Whilst it may not be earth-shattering in terms of content, purpose or impact, doubters of the potential power of Twitter should take note. Tapping in to an audience of thousands can be done almost instantly. If it’s good enough for rock stars and journalists, perhaps it should be the good enough for your online marketing campaign.
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Attribution 101: Google Analytics and AdWords
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
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Why Bing is a Valuable Paid Media Platform
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
What do you think?