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If you’ve ever doubted the capabilities of Twitter, Neil McCormick of The Telegraph has probably dispelled some of them in his Twistory in the making blog post.
Obviously Twitter has its purposes when it comes to social networking, keeping up with the latest news and even marketing; but can it also function as an a forum for interviews? Whilst slightly truncated and limiting in terms of questions and responses, the answer appears to be, well, possibly.
His interview with Matchbox 20 frontman Rob Thomas may not be the most insightful, but it does go some way to showing just how powerful and popular the medium of tweeting has become. Thomas himself is an avid Twitter user, with a legion of thousands of fans, which goes some way towards justifying why this method of ‘twinterview’ was carried out.
Whilst it may not be earth-shattering in terms of content, purpose or impact, doubters of the potential power of Twitter should take note. Tapping in to an audience of thousands can be done almost instantly. If it’s good enough for rock stars and journalists, perhaps it should be the good enough for your online marketing campaign.
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.