First Twinterview Highlights Power of Social Media

If you’ve ever doubted the capabilities of Twitter, Neil McCormick of The Telegraph has probably dispelled some of them in his Twistory in the making blog post.

Obviously Twitter has its purposes when it comes to social networking, keeping up with the latest news and even marketing; but can it also function as an a forum for interviews? Whilst slightly truncated and limiting in terms of questions and responses, the answer appears to be, well, possibly.

His interview with Matchbox 20 frontman Rob Thomas may not be the most insightful, but it does go some way to showing just how powerful and popular the medium of tweeting has become. Thomas himself is an avid Twitter user, with a legion of thousands of fans, which goes some way towards justifying why this method of ‘twinterview’ was carried out.

Whilst it may not be earth-shattering in terms of content, purpose or impact, doubters of the potential power of Twitter should take note. Tapping in to an audience of thousands can be done almost instantly. If it’s good enough for rock stars and journalists, perhaps it should be the good enough for your online marketing campaign.

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