We love digital - Call
03332 207 677Circle Info
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677Circle Info

Stephen Logan

Find a Fortune on Facebook

17th Aug 2009 Social Media 1 minute to read

The success, or lack thereof, of Facebook’s Microsoft-operated onsite targeted advertising has been well documented. However, an interesting tonic to this marketing malaise can be found in the strength of the simple wall post.

In a recent study it was found that brand pages were able to garner a Click through Rate of 6.49% from their conventional link-enriched posts. That a percentage that would make most paid search campaigns sit up and take note.

But before we get too carried away, this new research has been carried out using a number of assumptions and complicated calculus. But even as a proportional based study, this does make for some interesting reading. There’s no doubting the lure of social media, but many have questioned if sites, particularly Facebook, can really provide the kind of traffic needed to justify a targeted marketing campaign for most companies.

One company that clearly thinks a good deal of the new virtual domain is American clothes giant Gap. Abandoning their usual television campaigns, Gap have now launched headlong into the realm of social media and have pushed their energies towards their own Facebook presence.

The simpler, personalised interface of sites like Facebook and Twitter are highly detached from the usual glamour and publicity stirring the fashion brand is used to. But clearly this is a growing trend. As we reported setting up shop on Facebook has never been easier, with the social media platform becoming a thriving marketplace for a number of industries.

With these two news stories many more companies may well be looking towards their own social media stance; perhaps considering whether the time is right to delve in. Undoubtedly it’s a growing medium, but the results as things stand today don’t look bad, not bad at all!

Share this post

Free Digital Marketing Audit

Need some expert help to uncover what’s holding your digital marketing back? Let us show you for free!

1 Comment

What do you think?

aspect-ratio
Kelly-Anne Crean

Keyword Anchor Text – Good or Bad?

Kelly-Anne Crean
30th Nov 2020
SEO Blog
aspect-ratio
Steve Harris

How Often Should I Manage And Optimise My PPC Accounts?

Steve Harris
27th Nov 2020
PPC Blog

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?
  • This field is for validation purposes and should be left unchanged.

Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.

Circle Cross