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The much vaunted potential ‘Google Killer’ Wolfram Alpha has finally been launched after a series of false-starts. Pulling in statistical information from all sources as well as providing a little computerised intelligence, it is in truth, quite a departure from the conventional algorithmic based search engine.
With its quick responses to simple questions, generated through a unique ‘computational knowledge engine’, Wolfram Alpha is an entirely new type of resource. You can perform mathematical equations, pluck out information about any date as well as getting all the data on various cities, animals and almost anything else you can muster.
Having only just released this Beta version, no doubt the Wolfram Alpha engine will develop and become a far more influential utility for researchers on a limited time-frame. At the moment though, I don’t think Google or even Yahoo should be overly concerned by this newcomer.
It is a fantastic source of useful information, but will invariably remain just that, free from the thousands of indexed websites that now clog up various conventional search engines. Perhaps in fact, Wikipedia may be more concerned, with Wolfram Alpha offering a far speedier and more succinct set of statistical results.
A generally accepted fact in the world of Content Marketing is that being useful is one of the main criteria for achieving results with a content campaign.
But how do you find out which questions your audience needs answers to?
Digital public relations (digital PR) can be an effective way to increase brand visibility and drive more quality traffic to your website or landing page. But just what is digital PR and how does it differ from traditional PR techniques? Here’s an overview of the differences (and similarities). (more…)