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The much vaunted potential ‘Google Killer’ Wolfram Alpha has finally been launched after a series of false-starts. Pulling in statistical information from all sources as well as providing a little computerised intelligence, it is in truth, quite a departure from the conventional algorithmic based search engine.
With its quick responses to simple questions, generated through a unique ‘computational knowledge engine’, Wolfram Alpha is an entirely new type of resource. You can perform mathematical equations, pluck out information about any date as well as getting all the data on various cities, animals and almost anything else you can muster.
Having only just released this Beta version, no doubt the Wolfram Alpha engine will develop and become a far more influential utility for researchers on a limited time-frame. At the moment though, I don’t think Google or even Yahoo should be overly concerned by this newcomer.
It is a fantastic source of useful information, but will invariably remain just that, free from the thousands of indexed websites that now clog up various conventional search engines. Perhaps in fact, Wikipedia may be more concerned, with Wolfram Alpha offering a far speedier and more succinct set of statistical results.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.