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The Yahoo and Microsoft deal has quickly changed from ‘highly likely’ to ‘complete’. For the next 10 years, the two former rivals will be working in partnership to close down the gap to runaway leaders Google.
The deal itself isn’t quite as simple as Microsoft providing Yahoo with Bing, whilst they get on and do the rest. The complex agreement is yet to be given the green light by regulators, so don’t expect anything concrete to happen for a good few months.
It’s certainly an interesting pact that the two companies have signed, and one where it’s hard to see who will benefit most – although my personal view is that Yahoo appear to be doing very well from it considering their search shortcomings. If you want to read more about the entente cordiale between Yahoo and Microsoft TechCrunch are offering an in-depth look at how it works and what the shakedown is likely to be. You can also visit the new company’s website Choice. Value. Innovation for more details.
Samantha Noble is well known within in the search industry, she even won the UK Search Personality 2016 at the UK Search Awards in November. This year, she continues to make an impact on the industry by judging not only one, but three, prestigious industry awards.