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According to a recent survey commissioned by Internet Advertising Bureau UK, the amount of money invested in online advertising has risen to £1.33 billion for the first six months of this year compared to £917.2 million for the same period in 2006.
The survey goes on to suggest that UK online advertising spend could reach £2.75 billion by the end of 2007.
Such has been the growth in UK Internet advertising that it now accounts for almost 15% of all UK advertising. Again, this is a figure that most expect will continue to rise in the coming years as more businesses and individuals move over to the Internet.
57.1% of the total spent to date has been invested in paid search, or Pay per Click (PPC). With £762.3 million spent, this is a 44% increase compared to 2006.
A generally accepted fact in the world of Content Marketing is that being useful is one of the main criteria for achieving results with a content campaign.
But how do you find out which questions your audience needs answers to?
Digital public relations (digital PR) can be an effective way to increase brand visibility and drive more quality traffic to your website or landing page. But just what is digital PR and how does it differ from traditional PR techniques? Here’s an overview of the differences (and similarities). (more…)