Call 03332 207 677

Lucy Griffiths

UK Online Advertising Spend Continues to Rise

8th Oct 2007 Paid Search, SEO Less than a minute to read

According to a recent survey commissioned by Internet Advertising Bureau UK, the amount of money invested in online advertising has risen to £1.33 billion for the first six months of this year compared to £917.2 million for the same period in 2006.

The survey goes on to suggest that UK online advertising spend could reach £2.75 billion by the end of 2007.

Such has been the growth in UK Internet advertising that it now accounts for almost 15% of all UK advertising. Again, this is a figure that most expect will continue to rise in the coming years as more businesses and individuals move over to the Internet.

57.1% of the total spent to date has been invested in paid search, or Pay per Click (PPC). With £762.3 million spent, this is a 44% increase compared to 2006.

Share this post

Lucy Griffiths
About the author

Lucy Griffiths

Lucy is an Internet Search Specialist focusing and working with clients on Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) strategies.

What do you think?

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?