Lucy Griffiths

UK Online Advertising Spend Continues to Rise

8th Oct 2007 PPC Blog, SEO Blog Less than a minute to read

According to a recent survey commissioned by Internet Advertising Bureau UK, the amount of money invested in online advertising has risen to £1.33 billion for the first six months of this year compared to £917.2 million for the same period in 2006.

The survey goes on to suggest that UK online advertising spend could reach £2.75 billion by the end of 2007.

Such has been the growth in UK Internet advertising that it now accounts for almost 15% of all UK advertising. Again, this is a figure that most expect will continue to rise in the coming years as more businesses and individuals move over to the Internet.

57.1% of the total spent to date has been invested in paid search, or Pay per Click (PPC). With £762.3 million spent, this is a 44% increase compared to 2006.

Share this post

What do you think?

aspect-ratio
Hannah Maitland

Clicks But No Conversions – Where You Are Going Wrong

Hannah Maitland
21st Mar 2023
PPC Blog
aspect-ratio
Stacey Cavagnetto

The Best Digital Marketing Agencies in Manchester

Stacey Cavagnetto
16th Mar 2023
Content Marketing Blog

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?

Free Digital Marketing Audit

Are you a UK business that needs some expert help to uncover what’s holding your digital marketing back? Let us show you for free!

Questions?

Call us on 0330 353 0300, email info@koozai.com or fill out our Contact Form.

Map of Hampshire Digital Marketing Agency
Hampshire Digital Marketing Agency
Merlin House 4 Meteor Way Lee-on-the-Solent, PO13 9FU, UK
Map of Lancashire Digital Marketing Agency
Lancashire Digital Marketing Agency
Cotton Court Business Centre Church Street, Preston Lancashire, PR1 3BY, UK
Map of London Digital Marketing Agency
London Digital Marketing Agency
Albert House 256 - 260 Old Street London, EC1V 9DD, UK

Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.

Circle Cross