We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Lucy Griffiths

UK Online Advertising Spend Continues to Grow

7th Apr 2010 SEO 1 minute to read

UK advertisers spend £3.54 billion online in 2009, representing a year on year growth of 4.3%.

The latest figures from PricewaterhouseCooper (PwC) and the Internet Advertising Bureau (IAB) have revealed another sizeable jump in UK online advertising spend. This latest increase is just one in a succession of incremental movements towards online ad spend, a sector that has grown 2,200% in a decade.

This growth has largely been spurred on by the newfound opportunities available to online advertisers. Most notably video advertising has increased by 140% over the past year to generate £28.3 million of expenditure.

The latter half of the year was marginally more successful, with a total of £1.78 billion spent as opposed to £1.76 in the first. In September we reported that the Internet is now the advertising medium of choice in the UK, these latest figures would certainly go a long way to confirming this position.

Paid search, or Pay per Click advertising, accounted for £2.15 billion (60.7%) of all the online advertising spend. This is a 9.5% increase when compared to figures from the previous year.

These latest statistics highlight not only how popular a draw online advertising has become, but also how diverse it is. Whilst PPC is head and shoulders above all other formats, it is by no means your only choice when it comes to spreading the good word online.

Today you can have your banners on a wide array of targeted sites and social media pages, sponsor online events or have them syndicated through advertising networks like Google AdSense. The options and opportunities are expansive to say the least.

Plus there are also more users online than ever before. The UK alone has 39.7 Internet users, which is in itself a 4.2 million rise from 2008. Essentially the Internet is getting bigger, faster and broader; the perfect environment for advertisers to gain massive exposure for their respective brands. With the recession over, budgets will grow and the Internet will no doubt be the first port of call for many.

All figures courtesy of the Internet Advertising Bureau: Internet as spend grows 4.2 per cent.

Share this post

What do you think?

  • aspect-ratio site-speed-blog
    Ross Momtahan

    A Guide To Page Speed Metrics

    Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.

    With Google’s site speed update being rolled out to all users on July 9th, now is the time to audit your site speed if you haven’t done it for a while. (more…)

    Ross Momtahan
    20th Jul 2018
    SEO
  • aspect-ratio
    Dan Rice

    What Does Content Marketing Mean?

    The term “content marketing” is frequently thrown around by marketers, influencers and business owners, but what does it actually mean? Let’s kick off with a quick definition before we take a closer look at this concept.

    (more…)

    Dan Rice
    @thedangrice
    18th Jul 2018
    Content Marketing

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?
  • We’ve got some really cool stuff we want to share with you. So you don’t miss out, let us know which of the following you want us to email you about going forward:
  • This field is for validation purposes and should be left unchanged.