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Google officially announced the second stage roll out of the Panda Update across all English language regions yesterday.
The algorithmic update was initially launched in the US just over a month ago and was designed to help users find the higher quality sites in the search results.
The team at Google have had a lot of positive feedback about the update from both searchers and website owners. Whilst searchers are seeing more relevant results and website owners are benefiting from increased visibility, now that spammy competitors have been downgraded in the SERPs .
Thorough testing has gone into the update since the launch last month and Google have said they are finding the algorithmic update to be very accurate and it is working hard at detecting poor quality sites and pushing the higher quality sites further up the search results.
Not much more to say on this at the moment as the update has only recently been rolled out. We will be monitoring it closely over the next few days and will post an update to the Koozai blog very soon.
Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.