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Consumers are more frequently using the medium of social media when making purchase decisions a recent survey has shown. Affluent online customers use social media channels to share their customer service experiences and make their final verdict about a product off the back of others’ reviews, according to a new study from the Society for New Communications Research.
More than 300 consumers who are active internet users participated in a survey which saw 59% of respondents say they use social media to “vent” about a customer-care experience. The survey focused on how customer-care influences brand reputation.
In light of this new phase of sharing experiences through social media there is a great opportunity to be had by companies wishing to build a strong reputation with consumers, building the customer service arm of the company will inevitably help the reputation of that company, with people being more inclined to talk about their bad experiences than their good encounters.
Other key findings from the report, “Exploring the Link between Customer Care and Brand Reputation in the Age of Social Media,” show that 74% would choose a company/brand based on someone else’s customer-care experiences shared online.
The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.
The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.
What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.