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Consumers are more frequently using the medium of social media when making purchase decisions a recent survey has shown. Affluent online customers use social media channels to share their customer service experiences and make their final verdict about a product off the back of others’ reviews, according to a new study from the Society for New Communications Research.
More than 300 consumers who are active internet users participated in a survey which saw 59% of respondents say they use social media to “vent” about a customer-care experience. The survey focused on how customer-care influences brand reputation.
In light of this new phase of sharing experiences through social media there is a great opportunity to be had by companies wishing to build a strong reputation with consumers, building the customer service arm of the company will inevitably help the reputation of that company, with people being more inclined to talk about their bad experiences than their good encounters.
Other key findings from the report, “Exploring the Link between Customer Care and Brand Reputation in the Age of Social Media,” show that 74% would choose a company/brand based on someone else’s customer-care experiences shared online.
Your branding is not your product or service. Instead it is about you and your team and how you connect with your audience. Good branding has always been focused on forging connections and as the digital landscape allows us to be more interconnected than ever before, branding and digital should be inseparable. (more…)
I frequently get asked about my job as a Content Marketing Strategist by aspiring content marketeers looking for insight into digital marketing. What do the day-to-day tasks involve? What kind of skill set is required? And what do I enjoy most about this role?