We love digital - Call
03332 207 677 and say hello - Mon - Fri, 9am - 5pm
Call 03332 207 677
Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.
I wrote a post back in February that highlighted social media marketing problems.
Now, eMarketer have just published an interesting article (UK Advertisers Shy From Social Networks) that takes data from a recent study conducted by SPA Research and Synovate.
The article refers to a number of major UK companies that have tried the social networks only to move away. No great surprises there as clearly this platform is not going to be appropriate for all-comers.
As with anything new online, there’s going to be a lot of hype surrounding the ‘next big thing’. When it comes to marketing, the same ‘old’ rules apply: Understand your market, your goals and test.
Social media offers a great opportunity to develop your online presence; however there are still a number of question marks surrounding its ability to convert conversations into meaningful business. Companies that have the resources to expand online operations and really put their full weight behind social networking are still likely to see the greatest benefits.
Over time, as more businesses adopt a targeted strategy and the social networking sites develop, it could become a far more profitable market for advertisers to use. However, current trends tend to suggest that this might not be the time to start experimenting with social media marketing.
Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.