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I wrote a post back in February that highlighted social media marketing problems.
Now, eMarketer have just published an interesting article (UK Advertisers Shy From Social Networks) that takes data from a recent study conducted by SPA Research and Synovate.
The article refers to a number of major UK companies that have tried the social networks only to move away. No great surprises there as clearly this platform is not going to be appropriate for all-comers.
As with anything new online, there’s going to be a lot of hype surrounding the ‘next big thing’. When it comes to marketing, the same ‘old’ rules apply: Understand your market, your goals and test.
Social media offers a great opportunity to develop your online presence; however there are still a number of question marks surrounding its ability to convert conversations into meaningful business. Companies that have the resources to expand online operations and really put their full weight behind social networking are still likely to see the greatest benefits.
Over time, as more businesses adopt a targeted strategy and the social networking sites develop, it could become a far more profitable market for advertisers to use. However, current trends tend to suggest that this might not be the time to start experimenting with social media marketing.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.
When we think of reality headsets, our immediate thoughts go to viewing the world in a virtual reality (VR) from wherever we are in the world. Whether that be your own living room, office or business, VR headsets allow you to transport yourself into a completely different environment and immerse yourself in that world.
This is what makes HoloLens different.