We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Lucy Griffiths

Social Media Marketing Problems

14th Feb 2008 SEO, Social Media 1 minute to read

When it comes to Social Media, Web 2.0 or whatever it’s called, there’s a lot of companies trying to find a way to cash in on the trend of connecting with people (known or unknown) online and finding happiness in having so many friends…

Anywhere there’s a gathering of people, there’s sure to be advertisers wanting to unlock some cash from these social groups but how effective is it?

At this point I should declare that at Koozai, we are performing a full evaluation of the Social Media space but do not currently offer professional services in this area.

Aaron Wall has recently published a great article – The Inconvenient Truth About Social Media Marketing – which basically suggests this area does not monetise. Of course, others would beg to differ and, looking at some of the multi-million dollar tie ups between major software companies, search engines and the current darlings of social media, you’d have to believe that there is gold in them there hills!

Purely from a marketing perspective, I guess my advice to anyone looking at investing in this marketplace right now, is to tread carefully and ensure that you take small steps and carry out tests just as you would any other Internet marketing platform. If you’re a business looking to sell more products or services, I would also ensure that you’ve fully exploited the more orthodox search marketing efforts, e.g. search engine optimisation and pay per click before moving into Social Media.

Meanwhile, I’m off to buy myself a white elephant ;-)

Share this post

1 Comment

What do you think?

  • aspect-ratio
    Dan Rice

    What is the Difference Between Owned, Earned and Paid Media

    Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.

    (more…)

    Dan Rice
    @iamdanrice
    16th Aug 2018
    Content Marketing
  • aspect-ratio site-speed-blog
    Ross Momtahan

    A Guide To Page Speed Metrics

    Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.

    With Google’s site speed update being rolled out to all users on July 9th, now is the time to audit your site speed if you haven’t done it for a while. (more…)

    Ross Momtahan
    20th Jul 2018
    SEO

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?
  • We’ve got some really cool stuff we want to share with you. So you don’t miss out, let us know which of the following you want us to email you about going forward:
  • This field is for validation purposes and should be left unchanged.