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When Facebook is on the blink and Twitter is down for a rainy afternoon, where does the world turn? …TechCrunch, apparently.
Twitter succumbed to a Denial of Service attack today, one which as of yet appears to be unwilling to relinquish its grip. Almost a year to the day (August 5th) since the Russians did exactly the same to Government sites in neighbouring Georgia in the lead up to the South Ossetia war, the social media giant has been felled.
Facebook and LiveJournal also went down, or at least had only partial service for much of the afternoon; leaving panicked Internet users seeking answers. As normal the first port of call appeared to have been TechCrunch. I can say this with reasonable confidence though, as they’ve now had over 400 comments on their regularly updated report on the outage.
This latest attack clearly highlights the fragility of some websites to attack. Twitter has often been seen as a site that has grown too much, too quickly; which is given some credence by the regularity with which it has temporary failures.
Unfortunately on this occasion there’s no peaceful Fail Whale to greet users, simply an error message. Let panic commence, social media has a weakness and it is still being exposed at the time of writing. With Twitter paralysed and Facebook only partially operational, it’s a social media marketer’s worst nightmare. But one that will doubtless be rectified soon, allowing millions to come forth with tweets about the great Twitter outage.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.