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After a number of successful trials, including 1-800 Flowers, plans are afoot to further expand the number of retailers selling directly through Facebook.
The new storefront capability has attracted strong interest, with 20 more already in the pipeline for release in the coming months. It’s not difficult to see why. With a daily unique user rate of around 120 million, Facebook has raced up the web rankings. In fact only yesterday it was confirmed that Facebook is now the fourth largest site in the world.
So whilst the social media site is still known primarily for helping the world communicate, it is now evidently diversifying even further. For their part, Facebook haven’t charged anything thus far for the service; making it a perfect advertising opportunity for companies with a social media presence.
Whether these storefronts prove to be a flash in the pan or a hugely popular worldwide phenomenon; Facebook has once again shown itself to be a perfect marketing tool. The site’s exponential growth in recent times has swung open the door of opportunity to many; it has also helped ensure continued development of the site’s capabilities for all users, as these new virtual storefronts are testament to.
With the sheer volume of traffic they receive each and every day, Facebook is surely an online retailers’ dream.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.