After a superb first day of talks its time for the next instalment of SES 2014. Day two is set to be a cracker packed with great speakers and hot topics. We’ll be recapping each of the sessions as they finish so be sure to check back throughout the day.
Our very own Samantha Noble is also speaking later in the day and we’ll have her slides on the Koozai blog shortly.
Keeping Up With The Consumer
Speaker: Ian Carrington, Director of Performance, Northern and Central Europe, Google
28% of 3-4 year olds in the UK use a tablet.
90% of smart phones in Japan are waterproof.
86% of people expect technology to make their lives easier.
The average person in the UK has 3 devices (this is growing fast).
Google want their users to find information quicker and simpler.
‘OK Google’ is a conversational search app for phones.
Advertisers need to be there, be relevant and be optimised (sites must be mobile optimised).
Use RLSA remarketing if you want cheaper CPA’s and to increase conversions.
Brilliant Blogging: Best Practices to Enhance Your Customer Reach
Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.