After a superb first day of talks its time for the next instalment of SES 2014. Day two is set to be a cracker packed with great speakers and hot topics. We’ll be recapping each of the sessions as they finish so be sure to check back throughout the day.
Our very own Samantha Noble is also speaking later in the day and we’ll have her slides on the Koozai blog shortly.
Keeping Up With The Consumer
Speaker: Ian Carrington, Director of Performance, Northern and Central Europe, Google
28% of 3-4 year olds in the UK use a tablet.
90% of smart phones in Japan are waterproof.
86% of people expect technology to make their lives easier.
The average person in the UK has 3 devices (this is growing fast).
Google want their users to find information quicker and simpler.
‘OK Google’ is a conversational search app for phones.
Advertisers need to be there, be relevant and be optimised (sites must be mobile optimised).
Use RLSA remarketing if you want cheaper CPA’s and to increase conversions.
Brilliant Blogging: Best Practices to Enhance Your Customer Reach
Having worked in SEO for over a decade, Gary knows everything worth knowing about search engines and technical SEO. A talented search marketer, Gary has worked for several exciting brands during his career to date, including the likes of the V&A, Warburtons, the NHS and the Lake District National Park. In his personal life Gary has a passion for guitars – be that playing them, modifying them or building them! He relates strongly with the humble and kind hedgehog, who also happen to be as prickly as his musical taste; anything loud, fast and angry.
How To Rank Higher Than Your Competitors On Google Ads
29th Nov 2022 PPC Blog
The 16 best digital marketing agencies in Hampshire 
Sophie Roberts @hospitalitysoph
24th Nov 2022 Marketing Strategy
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