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After a superb first day of talks its time for the next instalment of SES 2014. Day two is set to be a cracker packed with great speakers and hot topics. We’ll be recapping each of the sessions as they finish so be sure to check back throughout the day.
Our very own Samantha Noble is also speaking later in the day and we’ll have her slides on the Koozai blog shortly.
Keeping Up With The Consumer
Speaker: Ian Carrington, Director of Performance, Northern and Central Europe, Google
Brilliant Blogging: Best Practices to Enhance Your Customer Reach
Speaker: Lee Odden from Top Rank Blog
Speaker: Bas van den Beld, Owner & Founder, StateofDigital.com
Game, Set, ROI: Developing an Effective Search & Social Strategy
Speaker:Jonathan Beeston, Director, New Product Innovation, Adobe
Speaker: Nick Beck, Managing Director, Tug
Paid Search Analytics & Multi-Touch Attribution Analysis
Speaker: Samantha Noble, Marketing Director, Koozai
You can find a full write-up of Sam’s slides here.
World Class Local
Speaker: Pete Young, Search Director, Mediacom
Speaker: Greg Stuart, President, North America, Geary LSF
We’ll be back tomorrow with even more great tips from Day 3 of the conference.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.