After a superb first day of talks its time for the next instalment of SES 2014. Day two is set to be a cracker packed with great speakers and hot topics. We’ll be recapping each of the sessions as they finish so be sure to check back throughout the day.
Our very own Samantha Noble is also speaking later in the day and we’ll have her slides on the Koozai blog shortly.
Keeping Up With The Consumer
Speaker: Ian Carrington, Director of Performance, Northern and Central Europe, Google
28% of 3-4 year olds in the UK use a tablet.
90% of smart phones in Japan are waterproof.
86% of people expect technology to make their lives easier.
The average person in the UK has 3 devices (this is growing fast).
Google want their users to find information quicker and simpler.
‘OK Google’ is a conversational search app for phones.
Advertisers need to be there, be relevant and be optimised (sites must be mobile optimised).
Use RLSA remarketing if you want cheaper CPA’s and to increase conversions.
Brilliant Blogging: Best Practices to Enhance Your Customer Reach
Gary is our technical SEO specialist and boasts more than 10 years’ experience in the industry. With in-depth knowledge on site migrations and all aspects of technical SEO, he’s a valuable asset to our team. Gary’s worked with the likes of the V&A, Warburtons, the NHS and the Lake District National Park. He has a passion for guitars too, be that playing them, modifying them or even building them.
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