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There has been much debate in recent times about whether to focus your optimisation efforts through SEO or by improving the design of your website. When designing a new website, you should consider SEO factors each step of the way. This involves:
There may be more that I have left out, but these are some of the important basic elements each website should have. They are not only important for SEO but will create a better experience for your website visitors.
But of course design is also an important factor when creating a new website. You could say it is more important now than it has ever been. Part of the reason for that is the sheer number of websites competing for space on the web nowadays. A better designed and more usable website in most cases is going to be the winner, attracting more links and offering visitors a user-friendly experience. People are much more likely to skip over poorly designed websites, especially if they cannot find what they are looking for. Beautifully designed websites are sometimes in a league of their own, attracting links just because the website looks great, they probably find that visitors stay on their website for longer as well.
Where Design Fails
Design is all about usability, interaction, aesthetics and catching the eye; however it sometimes can be a hindrance to SEO and factors affecting the rate at which a website can build links naturally.
Design practises to avoid:
Flash Based Websites
Websites built on Adobe’s popular platform.
Splash pages are typically intro pages to a website. A page served to a user before they reach the Home page for the site. These are used to display graphical/animation intros, they are also sometimes used so a user can choose what version of the website they want to view (whether it be Flash or standard HTML).
One Page Profile Sites
A recent design trend has been to create one page websites. Typically the main navigation buttons take the user down to the appropriate section of that page.
A Link Builders Perspective
When it comes to Link Building, some of the above design focused examples could potentially harm your progress. Here are some examples of how design can hurt your Link Building efforts:
One page websites also remove the benefit of having a good internal linking structure on your website. A good link structure can help flow link value around your website to improve relevance to certain target keyword terms, resulting in a greater prominence in the SERPs.
Design Best Practises for Link Building
There are elements of design which can have a benefit when it comes to Link Building. These are as follows:
This list describes some main elements that should be thought of when designing or optimising your website. I may have missed some elements off the list, but by optimising for the above this should hugely improve how people use and interact with your content.
Creating beautiful and innovative websites is great, but without any consideration of SEO and how people may browse or view your content, your website may struggle to attract and retain quality visitors. Failing to attract and retain these visitors will have a detrimental effect when it comes to naturally building links and increasing the number of followers/interactions.
Chain link via BigStock
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.