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Why is Search Engine Optimisation and Pay Per Click advertising so important?
Today I’d like to take a look at a few of the reasons why Search Engine Marketing is proving so vital for businesses across the world. Incorporating the likes of Paid Search (otherwise know as PPC) and Search Engine Optimisation (SEO), it is a varied sector that requires a fair degree of expertise to properly master.
Search engines are a funnel for Internet traffic, which makes them an obvious place for marketers to target. Here are just a few of the reasons why search engine marketing services are considered to be so important to modern businesses:
If you have a business and are serious about getting the maximum exposure possible then you cannot overlook the power of the search engines.
I frequently get asked about my job as a Content Marketing Strategist by aspiring content marketeers looking for insight into digital marketing. What do the day-to-day tasks involve? What kind of skill set is required? And what do I enjoy most about this role?
Here is the final instalment of our recaps on today’s Search Leeds conference, complete with key points, top tips and actionable and tangible takeaways for you.