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Why is Search Engine Optimisation and Pay Per Click advertising so important?
Today I’d like to take a look at a few of the reasons why Search Engine Marketing is proving so vital for businesses across the world. Incorporating the likes of Paid Search (otherwise know as PPC) and Search Engine Optimisation (SEO), it is a varied sector that requires a fair degree of expertise to properly master.
Search engines are a funnel for Internet traffic, which makes them an obvious place for marketers to target. Here are just a few of the reasons why search engine marketing services are considered to be so important to modern businesses:
If you have a business and are serious about getting the maximum exposure possible then you cannot overlook the power of the search engines.
We are pleased to announce that Koozai will be sponsoring Search Elite London!
Search Elite is an industry-leading event where eight of the best speakers in search marketing come together at The Trampery in Old Street, to deliver the latest advice, trends and opinions to help you increase the success and impact of your digital marketing campaigns. (more…)