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Why is Search Engine Optimisation and Pay Per Click advertising so important?
Today I’d like to take a look at a few of the reasons why Search Engine Marketing is proving so vital for businesses across the world. Incorporating the likes of Paid Search (otherwise know as PPC) and Search Engine Optimisation (SEO), it is a varied sector that requires a fair degree of expertise to properly master.
Search engines are a funnel for Internet traffic, which makes them an obvious place for marketers to target. Here are just a few of the reasons why search engine marketing services are considered to be so important to modern businesses:
If you have a business and are serious about getting the maximum exposure possible then you cannot overlook the power of the search engines.
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.