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It’s a trying time for UK companies; you can hardly switch on the TV or the radio without hearing about the economic downturn and the gloom of the recession. Business leaders are under great pressure to take stock of their financial situation and cut back wherever possible; every pound saved means less dependence on immediate new business.
However, there is a slight paradox; if companies are to survive the recession and emerge strong and competitive with a healthy market share, then they must continue to invest in their sales and marketing to get more orders.
The wise choice then, is to market your company in a way that provides the best return on your investment. Those companies that have an online presence have an immediate advantage, since online marketing represents the most cost effective and beneficial opportunity to make a healthy profit.
As online marketing goes, the most immediate benefits can be achieved through the use of Search Engine Optimisation (SEO) strategies to push your business to the top of search engine listings in your chosen market.
By investing in the right SEO consultant to collaborate with you, you can increase the number of potential clients that find you online, based on the key words and phrases they have searched for in the likes of Google and Yahoo.
You may have the best products and prices in your market, and the confidence to provide a better service than your competitors, but if people can’t find you near the top of the list, you won’t get the opportunity to win their business.
You don’t need to sell products and services directly online to get the benefit of Search Engine Optimisation. Since a good SEO strategy is multifaceted by using a mix of optimised web copy, site content and article writing there are many different methods to grab the potential customer’s attention.
Once your business has been noticed and given attention by the customer, you can use a variety of cost effect direct marketing techniques (such as e-mail marketing) to encourage them to place an order.
Along those lines, it’s also worth remembering that a good SEO approach cannot only win new clients, but also help develop existing ones. As any marketing manager knows, it’s more profitable to develop additional business from existing clients than to solely rely on new ones, and online marketing is a perfect tool to achieve those results.
As consumers in the private and commercial sector look to get the best value for money in their purchases, they will invariably increase their online buying habits in the search for a better deal. This is comforting news for a marketing manager who is looking towards a strong online marketing push to get results.
Search Engine Optimisation is regarded by Internet experts and business leaders as the most effective and efficient way to transform your online presence into orders. SEO is a high impact tactic, and most importantly in these tough times, offers an excellent return on your investment.
If you’re a business looking to maximise the return on your marketing investment, Koozai can help with cost effective SEO services.
Digital public relations (digital PR) can be an effective way to increase brand visibility and drive more quality traffic to your website or landing page. But just what is digital PR and how does it differ from traditional PR techniques? Here’s an overview of the differences (and similarities). (more…)
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