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Across Europe the dark cloak of the recession is being lifted as France and Germany are now officially out of the recession.
This news gives new hope to the British economy and elsewhere across the world, however the French and German economies have not been hit quite as hard as the UK during the global crisis.
Britain was more heavily exposed when the downturn struck and consumers in the UK are more in debt than those in mainland Europe, the huge levels of credit were what supported the economy for so long.
If Germany and France continue recovering at a reasonable pace the UK can start to rebuild too, as both countries are very important trading partners. The UK experienced severe problems in its banking sector during the recession and have had to intervene in the sector to a huge extent, where as many European countries did not have to.
Germany is the manufacturing heart of Europe, relying on exports to fuel its growth, which has obviously been seriously affected by the huge fall in global commerce, but as the global economy has started to recover German firms have cranked up production lines and have been working hard to rebuild stock levels.
Businesses across the UK have really suffered over the last few months with the credit crunch looking like it was here to stay, but surprisingly there have been positive aspects during this time, with many companies ceasing to advertise in print publications and on television it has opened up a great gateway for the online world.
Search Engine Optimisation companies have noticed the benefits with more businesses turning to them to build up their online profiles as opposed to spending money on print or broadcast adverts. There are no shortcuts and no real individual simple solutions but it is always worth investing in building an online presence; many companies in fact adopt a two-pronged strategy and benefit from both SEO and PPC (Pay Per Click), optimising both for the long-term and short-term futures.
SEO can be tailored to a particular company’s needs, and helps businesses to grow by working with them to improve their natural listings in the major search engines. Analysing the competition and developing a strategy to help beat them as well as increasing relevant visitors to the company website are some of the benefits of turning to SEO in a time of economic downturn.
The economy as it stands at the moment is still very fragile but with companies continuing to build global networks online things could start to pick up again very soon.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.