We're hiring

Call 03332 207 677

Stephen Logan

SEO can Help Bring the UK Out of Recession

18th Aug 2009 SEO 2 minutes to read


Across Europe the dark cloak of the recession is being lifted as France and Germany are now officially out of the recession.

This news gives new hope to the British economy and elsewhere across the world, however the French and German economies have not been hit quite as hard as the UK during the global crisis.

Britain was more heavily exposed when the downturn struck and consumers in the UK are more in debt than those in mainland Europe, the huge levels of credit were what supported the economy for so long.

If Germany and France continue recovering at a reasonable pace the UK can start to rebuild too, as both countries are very important trading partners. The UK experienced severe problems in its banking sector during the recession and have had to intervene in the sector to a huge extent, where as many European countries did not have to.

Germany is the manufacturing heart of Europe, relying on exports to fuel its growth, which has obviously been seriously affected by the huge fall in global commerce, but as the global economy has started to recover German firms have cranked up production lines and have been working hard to rebuild stock levels.

Businesses across the UK have really suffered over the last few months with the credit crunch looking like it was here to stay, but surprisingly there have been positive aspects during this time, with many companies ceasing to advertise in print publications and on television it has opened up a great gateway for the online world.

Search Engine Optimisation companies have noticed the benefits with more businesses turning to them to build up their online profiles as opposed to spending money on print or broadcast adverts.  There are no shortcuts and no real individual simple solutions but it is always worth investing in building an online presence; many companies in fact adopt a two-pronged strategy and benefit from both SEO and PPC (Pay Per Click), optimising both for the long-term and short-term futures.

SEO can be tailored to a particular company’s needs, and helps businesses to grow by working with them to improve their natural listings in the major search engines.  Analysing the competition and developing a strategy to help beat them as well as increasing relevant visitors to the company website are some of the benefits of turning to SEO in a time of economic downturn.

The economy as it stands at the moment is still very fragile but with companies continuing to build global networks online things could start to pick up again very soon.

Share this post

Stephen Logan
About the author

Stephen Logan

Stephen Logan was a Senior Content Marketer at Koozai. With four years experience writing exclusively for the search engine marketing industry, he has amassed a wealth of industry related knowledge. He will be breaking news stories and contributing compelling SEO related stories.

What do you think?

  • aspect-ratio Create Britain
    Cat Birch

    Koozai Supports The Drum Network and Their ‘Create Britain’ Initiative

    The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.

    Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.

    (more…)

    Cat Birch
    @MissCatBirch
    13th Dec 2016
    News
  • aspect-ratio HoloLens Logo
    Samantha Noble

    The Microsoft HoloLens and How Brands Could Use It

    When we think of reality headsets, our immediate thoughts go to viewing the world in a virtual reality (VR) from wherever we are in the world. Whether that be your own living room, office or business, VR headsets allow you to transport yourself into a completely different environment and immerse yourself in that world.

    This is what makes HoloLens different.

    (more…)

    Samantha Noble
    @samjanenoble

    News

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?