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When you put your business online, you know that you need to get traffic to it. There are many different ways to bring relevant traffic to your site, but remember that the key is finding the one that works for you. Whatever technique you choose, make sure sure that you keep in mind that the most important factor to online marketing success isn’t necessarily getting the traffic to your site, it’s keeping it there!
When you start thinking about getting your website out there, you will inevitably start thinking about the search engines. With the size of the internet, almost the only way to find something is through the use of search engines like Google, Yahoo and MSN. People search for all manner of things, from pets to insurance, and one very important way to get your name out there is to make sure that your site is found when people search for relevant key words within the search engines. Your search engine placement, where you rank on the search page, is extremely important. Keep in mind that very few people will go past the first few pages of their search results; if they do, there is a good chance that they have used a poor search string and will need to try again.
Search engines base their results on things like inward links and page content, but is important to note that they have gotten smarter, too. When search engines were first developed, people would put invisible keywords on their site, and the search engines would obediently send searchers there. Now search engines are more sophisticated, and if you want good hits, you have to make sure that you use good keywords and provide relevant information.
Another good way to get your name out there is to use web site promotion. There are several ways to do this other than using Pay per Click or Search Engine Optimisation, and again, the important thing is finding the method that works for you. If you are promoting a dating site, for instance, make sure that you are reaching the right people. Use social networking sites like Facebook and MySpace to get your name out there; this is a terrific way to take advantage of the viral nature of the internet. You can also add your site to web directories. When you use these sites, you have the benefit of knowing that the people who are searching there are specifically looking for your type of services.
The internet is an inherently social thing, so for good web site promotion, you will want to want to join an online community and post regularly. Put a link to your website on your signature and not only will you get interested browser, you will also get the benefit of a one way link, which will also increase your standing with the search engines. When you are on sites where a strong sense of community is felt, remember to be professional. Never be negative about yourself or others, and remember that, even if a client has caused you trouble, you should never air out your grievances publicly. It is extremely easy to make a bad impression online, so make sure that you are pleasant to everyone; you never know who might be reading!
The internet is practically saturated with people and companies trying to get browsers’ attention. Make sure you don’t get left in the dust!
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.