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While all around them toil and struggle during the economic slowdown, Google appear to be as impervious as they are imperious. Over the previous quarter it has been reported that they made a net income of $1.48bn, helping to deliver a staggering 18% annual increase in profits.
These figures are testament to the company’s global spread, and adds further weight to their claim to being the world’s most popular website. Turning success into profit isn’t always as straightforward as it sounds – just ask Google-owned video sharing site YouTube – however, the search giants certainly don’t appear to be feeling the pinch.
A major source of income for Google, just as it is with other search engines, is through paid advertisements. Despite slight drops in advertising outlays, PPC remains a very strong source of targeted traffic for websites and marketers are more than happy to benefit from this malleable form of advertising. It’s also another reason why companies like Microsoft are so keen to get in on the act.
The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.
The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.
What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.