We love digital - Call
03332 207 677 and say hello - Mon - Fri, 9am - 5pm
Call 03332 207 677
Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.
While all around them toil and struggle during the economic slowdown, Google appear to be as impervious as they are imperious. Over the previous quarter it has been reported that they made a net income of $1.48bn, helping to deliver a staggering 18% annual increase in profits.
These figures are testament to the company’s global spread, and adds further weight to their claim to being the world’s most popular website. Turning success into profit isn’t always as straightforward as it sounds – just ask Google-owned video sharing site YouTube – however, the search giants certainly don’t appear to be feeling the pinch.
A major source of income for Google, just as it is with other search engines, is through paid advertisements. Despite slight drops in advertising outlays, PPC remains a very strong source of targeted traffic for websites and marketers are more than happy to benefit from this malleable form of advertising. It’s also another reason why companies like Microsoft are so keen to get in on the act.
Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.