We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Stephen Logan

Recession Proof Google Continue to Post Tidy Profits

17th Jul 2009 SEO Less than a minute to read

While all around them toil and struggle during the economic slowdown, Google appear to be as impervious as they are imperious. Over the previous quarter it has been reported that they made a net income of $1.48bn, helping to deliver a staggering 18% annual increase in profits.

These figures are testament to the company’s global spread, and adds further weight to their claim to being the world’s most popular website. Turning success into profit isn’t always as straightforward as it sounds – just ask Google-owned video sharing site YouTube – however, the search giants certainly don’t appear to be feeling the pinch.

A major source of income for Google, just as it is with other search engines, is through paid advertisements. Despite slight drops in advertising outlays, PPC remains a very strong source of targeted traffic for websites and marketers are more than happy to benefit from this malleable form of advertising.   It’s also another reason why companies like Microsoft are so keen to get in on the act.

Share this post

1 Comment

What do you think?

  • aspect-ratio
    Dan Rice

    What is the Difference Between Owned, Earned and Paid Media

    Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.

    (more…)

    Dan Rice
    @iamdanrice
    16th Aug 2018
    Content Marketing
  • aspect-ratio site-speed-blog
    Ross Momtahan

    A Guide To Page Speed Metrics

    Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.

    With Google’s site speed update being rolled out to all users on July 9th, now is the time to audit your site speed if you haven’t done it for a while. (more…)

    Ross Momtahan
    20th Jul 2018
    SEO

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?
  • We’ve got some really cool stuff we want to share with you. So you don’t miss out, let us know which of the following you want us to email you about going forward:
  • This field is for validation purposes and should be left unchanged.