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While all around them toil and struggle during the economic slowdown, Google appear to be as impervious as they are imperious. Over the previous quarter it has been reported that they made a net income of $1.48bn, helping to deliver a staggering 18% annual increase in profits.
These figures are testament to the company’s global spread, and adds further weight to their claim to being the world’s most popular website. Turning success into profit isn’t always as straightforward as it sounds – just ask Google-owned video sharing site YouTube – however, the search giants certainly don’t appear to be feeling the pinch.
A major source of income for Google, just as it is with other search engines, is through paid advertisements. Despite slight drops in advertising outlays, PPC remains a very strong source of targeted traffic for websites and marketers are more than happy to benefit from this malleable form of advertising. It’s also another reason why companies like Microsoft are so keen to get in on the act.