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Yes, we’ve reached another annual milestone, 100 days until the pinnacle of the festive season, Christmas day. Whilst it’s not quite time to be dusting off your Cliff Richard CDs or getting the decorations out of the attic, website owners – particularly in the ecommerce sector – should at least be mindful of their strategy for this year’s Yuletide bonanza.
With a recession very much still on the agenda for most families, fuelled by job insecurities and rising prices, Christmas could well be starting earlier. Although we’ve barely bid adieu to the summer, consumers and businesses throughout the country will be gearing themselves up for a hectic and elongated festive season, possibly without the budget of previous years.
So what can you be doing now? Well with 100 days to go it’s not time to start a major overhaul of your website. You might well scare off visitors if your site is adorned with a flash Santa’s grotto. However, preparation could well be the key. Whether you need to consider stock, future sales, page redesigns or even new copy, this could be the time to do it.
Of course not everybody is geared towards selling and not all sites will feel the need to promote Christmas, therefore its business as usual. But if you’re looking to do something special, be it a major sale or just an engaging site design and email marketing campaign, it’s best not to leave it to the last minute.
As any good Scout will tell you, it’s best to ‘always be prepared’, and with the amount of business that goes on in the lead up to Christmas, make sure that 2009 doesn’t pass you by. So how can you make the most of this year’s yuletide cheer? See a few suggestions below:
• Start considering any site redesigns incorporating a Christmas theme
• Check stock levels
• Prepare marketing material
• Create copy for special festive promotions
• Time sales to coincide with earlier Christmas shopping
• Produce blog posts or features on Christmas trends and offers to generate interest
There might be lots to do, but with plenty of time still remaining there’s no reason for your website or business to be left in the cold this Christmas.
Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.