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At the PubCon Search Marketing Conference in Las Vegas, Bruce Clay (bruceclay.com) gave a presentation in which he discussed how search engine optimisation (SEO) as we know it today is changing rapidly in line with the personalisation of search results that the search engines are moving towards, with Google being the leader of the pack.
He then re-capped his presentation in an interview with WebProNews: SEO About to be Turned on its Ear?
Chances are, that if you search online, you’ve already experienced personalisation of the search results. You would have received a different set of results based on your location or search history. In his interview, Bruce explains how he anticipates this being the tip of the iceberg as technologies improve and other media, e.g. video, contribute towards the rankings that a web page enjoys.
With mobile search entering the mainstream and search results by IP (location) becoming increasingly accurate, the ability for the search engines to send different results to individuals based upon intent, location and history is sure to feature prominently in the future. If we’re all seeing different search results, how do you measure success of your SEO based on search rankings (SERPS) alone?
Many site owners are fixated with SERPS to the detriment of other areas, e.g. the quality of the traffic. It is far better to work with the analytics for your site and to understand other factors such as bounce rate and conversions.
The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.
The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.
What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.