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Online Advertising will grow by 85% between 2006 and 2009 according to figures from ZenithOptimedia.
It is becoming clear that businesses in the UK are recognising the benefits associated with marketing their websites on the internet. This is not limited to big businesses either even smaller businesses are getting on board.
Linus Gregoriadis of e-consultancy told DirectTrafficMedia that local search is becoming ever more popular with small and medium-sized businesses and providing them with new and expansive opportunities to advertise their products.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.