Google authorship is becoming an increasingly important consideration for websites and the people who write for them. Although its effectiveness as a ranking signal is still up for debate, getting the basics in place sooner rather than later is still very important.
The below Infographic by IMI looks at this in more detail and some of the key considerations included are:
The views expressed in this Infographic are those of the original creator so may not represent those of the Koozai team.
There is one disadvantage of using Google authorship..
Recently i have observed 30% sales drop after using G+. Reason behind is, Lets say i am getting 4k visitors per day for “so and so” keyword and my site homepage ranks in 2nd position in Google.
After adding G+, almost 900 visitors moving to my G+ profile page and there is no customer action from that.. Since, my G+ profile is not completely optimized as my website homepage.
So, i request everyone not to add G+ until it is not perfectly optimized. Our Goal is to take visitors from G+ to our Moneymaking site.
Hi Sacha, that’s a very good point and something that is often missed. Authorship seems better used for blog posts and things that are by one person rather than main company pages (as that’s not really what it was intended for originally).
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