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Google authorship is becoming an increasingly important consideration for websites and the people who write for them. Although its effectiveness as a ranking signal is still up for debate, getting the basics in place sooner rather than later is still very important.
The below Infographic by IMI looks at this in more detail and some of the key considerations included are:
The views expressed in this Infographic are those of the original creator so may not represent those of the Koozai team.
Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.