We love digital - Call
03332 207 677 and say hello - Mon - Fri, 9am - 5pm
Call 03332 207 677
Make sure you’re on the Map!
Is your business showing on Google maps?
If not it’s a very simple thing to set up and has many benefits.
All you need to do is enter your businesses details into Google’s Local Business Centre. You may have to register for a Google account if you don’t already have one. In your business listing you can include details of your Business including opening hours and payment taken. You can also include Photos and link to Videos you may have uploaded to You-tube.
Having your business on Local Business Centre means that you may well appear on local searches on Google. For example the search Southampton wedding photographer in Google shows a map with the top 10 Photographers marked on it at the top of the search results.
Share this post
Attribution 101: Google Analytics and AdWords
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
-
Why Bing is a Valuable Paid Media Platform
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
What do you think?