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Yesterday Google launched Local Product Availability on Google Place Pages which allows you to showcase your products on your Place page for potential customers to see before they either visit your site or your store.
It is so simple to set up and all advertisers who have a Google Place Page and are also signed up to the Google Merchant Center should take advantage of this straight away.
To get your products appearing on your Google Place Page, you need to first share local availability data with Google through the Google Merchant Center. Google have posted step by step instructions on how to get started with this here – Local Shopping Overview
Once linked, your Google Place page will automatically include an additional section called ‘Popular Products Available at this Store’ and will display five popular products along with the price.
Additionally, there will be a link which allows shoppers that are looking for a specific item to ‘Search within the Store’, which basically searches your inventory to check whether a particular item is in stock and available in a nearby location.
The new feature has only been launched in the US at present but should be arriving in the UK and other destinations in the coming months. Keep following our posts for news on when Local Product Availability is going live in other countries.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.