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One of the most important aspects of using Twitter for link building purposes is ensuring that your marketing activity helps foster a targeted following. This can be as simple thinking about what to write in a twitter bio to taking into account social media optimisation when designing a site.
Twitter can also be a great tool to help find relevant link prospects from which you can build relationships with and hopefully gain quality links in a natural way.
In light of the above, here are a few thoughts you might like to take into account if planning to use Twitter in any form of link building exercise.
Link to Twitter Profile
Getting someone to visit your site and read your content is great, but you should also be trying to get them to start following your Twitter account. Doing so will allow you to start to build relationships long after they’ve left your site. These are the sorts of accounts in future that are more likely to link back to you.
Opportunities of where you can link or reference your Twitter profile are endless and can include your website, e-mail footer, business cards, e-newsletters, LinkedIn Profiles and Google Profiles to name but a few.
Finding Sites for Link Requests
A quick search within Twitter for the sorts of keywords you’re looking to rank for can uncover a tonne of quality sites you can look to for links.
For example, if I’m looking to rank for SEO services, I search in Twitter for mentions of “SEO Services” I’m bound to find a fair number of profiles talking about this. Looking at the sites these profiles are linking to in many cases will present me with a list of relevant sites to engage with and hopefully gain links in a natural way.
Competitor Link Profiles
Following on from the above principle, looking at the accounts who follow your competitors account can also present opportunities to not only engage with relevant users, but also find further potential link sources.
On Site Social Media Optimisation
Basically this involves structuring your site in a way to aid the process of people sharing your content via various social media channels. It can be as simple as ensuring you have the various social media buttons on a page to ensuring you write engaging content that people want to share with others.
Find out more about social media optimisation here
Use Official Twitter Badges
Make is as easy as possible for people to share your content, luckily Twitter has a range of buttons you can utilise for free on your own site.
Find out how to use official Twitter badges here
Need More Help?
If you’re looking to take advantage of the opportunities Twitter presents, either for link building or brand awareness, then take a look at our social media services.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.